There are more than 300 million mobile phones in the U.S. (a number close to our country’s entire population). At least 12% of their time is spent on mobile sites. Your prospects have an attention span of about 9 seconds. If you don’t capture their attention within that short amount of time, you risk losing the conversion. With mobile growth exploding, the demand for mobile phone conversion solutions is critical. Boost your mobile conversions with Mongoose Metrics’ Mobile Call Track Suite.
Mobile Call Tracking Drives Conversions
With one in seven searches happening via mobile, marketers can’t afford to ignore the growing demand for mobile conversion solutions. Combining call tracking features with mobile conversion optimization enables marketers to engage mobile visitors and drive mobile sales conversions.
Consider the example scenario below:
Sally is looking to purchase a new HP laptop computer. She does what 99% of people in the U.S. do when they’re researching new products – she searches Google. Sally opens her mobile browser and searches for “HP laptops on sale Cleveland, Ohio” This search takes her to a number of results, showing an array of HP laptops being offered at retailers throughout the Cleveland, Ohio region. She clicks on a search result for Bob’s Computers.
We know she is in the Options stage of the Buying Process, and we only have 9 seconds to get her attention. Using Mongoose’s Mobile Call Track technology, Bob’s Computers pushes a special mobile alert to Sally 5 seconds into her visit that says, “We have your laptop, touch to call us now.” Sally clicks the mobile alert and her mobile phone populates with the number for Bob’s Computers. Bob gets the sale and Sally gets her new HP laptop. Bob knows that he won the sale thanks to Mongoose technology because the conversion and phone call are recorded for easy tracking.
The Mongoose Metrics’ Mobile Call Track Suite offers several powerful features for customers that are serious about making mobile a part of their marketing strategy:
- Right Time, Right Place action triggers- which rescue visitors before they abandon your mobile website.
- Increase & Measure Conversions– Realize an immediate lift in mobile conversions of up to 30%– with ROI potential to increase overtime from 45 – 100%.
- Seamless integration – Integrate with web analytics, bid management and CRM software for easy, consistent reporting.
With a growing number of searches being conducted via mobile phones, having statistics to understand the behavior of your customers is critical. The power to increase mobile conversions is yours. Start now by contacting us today!
