Posts Tagged: call tracking apps


17
Oct 11

Increase Conversions with QR Call Tracking Technology

Data shows that QR codes (Quick Response codes) are gaining interest from marketers. 57% of Facebook and Twitter users said they have scanned a mobile bar code at least once in the past year. Consumers want instant access to relevant information and QR codes help provide that access. With mobile growth exploding, allowing integration of QR Codes into marketing campaigns is an excellent way to boost conversions via mobile devices.

QR codes are a convenient way to encourage consumers to interact with a product or service. These codes are gaining traction as marketers identify new ways of integrating these trackable bar codes into their campaigns. Nearly two thirds of people have seen a QR code, with approximately one- third of those having used one. The technology behind QR codes is easy to use and implement – yet can be a very powerful marketing tool. Integrating QR technology with call tracking will allow marketers to better understand the behavior of their prospects.

Mongoose Metrics’ QR Call Tracking provides a number of benefits for customers that are serious about making conversion optimization part of their marketing strategy:

  • Capture & Measure Conversions: Drive conversions through QR Code implementation and call tracking efforts to measure mobile and other QR Code-driven marketing efforts.
  • Seamless Integration: Integrate QR Code Call Tracking with web analytics, bid management and CRM software for easy, consistent reporting.
  • Immediate Access: Instantly see traffic increases to your site – with QR codes’ ability to be accessed from anywhere via mobile.

With a growing number of searches being conducted via mobile devices and the availability of QR scanning apps for virtually every smartphone device, the power to increase conversions and optimize  marketing efforts is yours. Contact us today to learn more about QR Call Tracking.


21
May 10

Mongoose Metrics Call Tracking Solutions Added to Google Analytics Application Gallery

Call Tracking? There’s an App for That at the Google Analytics Application Gallery. 

Today we announced our inclusion in the Google Analytics App Store as one of only 39 applications which include resources from campaign and content management to e-commerce, email marketing, mobile solutions and search optimization.  From Google  Analytics’ blog: “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”

The GA App Gallery launched on May 5, 2010 and despite our recent inclusion, Mongoose Metrics was the first call tracking solutions provider to integrate our customers’ call tracking data into Google Analytics in 2007, allowing them to view phone call conversions right next to clicks for a full picture of the entire marketing funnel. 

From our CEO, Bradley Reynolds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action.  Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking.  We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions.”

More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways.  They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics.