Posts Tagged: automotive

Analytics / Mobile Marketing / PPC / Sales / Search Marketing / Social Media — No Comments
18
Oct 11

Top 10 Takeaways from the DrivingSales Executive Summit

Mongoose Metrics recently had the opportunity to attend The DrivingSales Executive Summit (DSES) and talk with some of the brightest minds in the automotive dealer industry.  From the moment we walked into the Bellagio Hotel conference center, we knew this show was going to be full of valuable content. We’ve shared the key takeaways from the show in this post. We hope you enjoy reading the quotes that we felt really resonated with us – a mix highlighting social media, mobile and the current automotive consumer.

  1. This industry is not a one size fits all industry – this was the way it was approached in the past

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  2. 1 in 7 searches are mobile

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  3. Social tools are becoming most effective in the post sale dealer/brand locality

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  4. 37% of buyers use social as a part of the decision making process

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  5. Twitter is like wearing a Speedo….if you don’t like it, don’t look at it

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  6. 27% of people use FB as a part of the buying process. This number is more than all sales from Toyota and Ford combined

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  7. 91% of car buyers want to see service reviews before purchasing a car

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  8. Successful companies know how to give customers a “Beyond the Moment” experience

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  9. A negative purchase experience in the past would result in the exposure to 7-10 people, now it is 700-1,000

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  10. When researching a vehicle, prospects look at the top three resources:  independent sites, search engines, and dealer websites. You have no control over independent sites.  You have limited control over search engines. You have complete control over your dealer websites

The underlying theme throughout these quotes and the conference itself was understanding your customer. With the increasing popularity of social media, the rapid growth of mobile devices and the wealth of information available on the web, consumers have wider access to information to make them smarter about the buying process. DrivingSales clearly understands the importance of leveraging customer data to help move them through the automotive buying process today.

If you were at the show and want to share your takeaways please leave a comment.

Analytics / Call Tracking / CRM / Integration / Mobile Marketing / Offline Advertising / PPC / Sales / Search Marketing / SEO — No Comments
7
Oct 11

Exploding Growth of Mobile Search Makes Call Tracking Essential for the Automotive Industry

Visitors to mobile auto sites grew 463% over the course of one year. The demand for mobile phone conversion solutions is critical. With the rise of mobile internet becoming the leading platform of web browsing, dealers must address this channel now or risk losing revenue.

Mobile Call Tracking Drives Conversion for Dealers

With one in seven searches happening via mobile, automotive retailers can’t afford to ignore the growing demand for mobile conversion solutions. A comScore study reported 21% of users access auto content almost every day and 48% access the content one to three times a month. Combining call tracking features with mobile conversion optimization enables marketers to engage mobile visitors, drive mobile sales conversions and help create competitive advantage. Consider the example scenario below:

Jane is looking to purchase a new car. She opens Google on her mobile browser and searches for “Used Ford Escape Dallas, Texas” This search takes her to a number of results, showing many options of used Ford vehicles being offered at various dealers in the Dallas region. She clicks on a prominent search result for John Ford Auto.

We know she is in the Options stage of the Buying Process, and we only have 9 seconds to get her attention. Using Mongoose’s Mobile Call Track technology, John Ford Auto pushes a special mobile alert to Jane 5 seconds into her visit that says, “We have your SUV, touch to call us now.” Jane clicks the mobile alert and her mobile phone populates with the number for John Ford Auto. The dealership gets the sale and Jane drives away in her Ford Escape. John Ford Auto knows that they won the sale thanks to Mongoose technology – because the conversion and phone call are recorded for easy tracking.

The Mongoose Metrics’ Mobile Call Track solution for automotive offers several powerful  features for customers that are serious about making mobile a part of their automotive marketing strategy:

  • Right Time, Right Place action triggers, which rescue visitors before they abandon your mobile website.
  • Increase & Measure Conversions – Auto dealers realize an immediate lift in mobile conversions of up to 30%– with ROI potential to increase overtime from 45 – 100%.
  • Seamless integration – Integrate with web analytics, bid management and CRM software for easy, consistent reporting.

With a growing number of searches being conducted via mobile phones, having statistics to understand the behavior of your customers is critical. The power to increase mobile conversions is yours. Are you equipped to drive more sales from your mobile site? Start now by contacting us today!

Features, Tips, & Announcements — No Comments
7
Jan 10

Phone Call Conversion Tracking—The Tools Are Here, the Time Is Now

Mongoose Metrics CEO Brad Reynolds recently wrote an article in Dealer Marketing Magazine about how call tracking can help automotive dealers increase ROI and lower marketing spend. To view the article please visit Phone Call Conversion Tracking—The Tools Are Here, the Time Is Now.

Mongoose Metrics services many companies in the automotive industry. If you would would like more information feel free to give us a call.