Partnership Helps Clients Understand Who’s Clicking, Who’s Calling, How and Why

Mongoose Metrics today announced a partnership with Acquisio, a leading developer and provider of pay-per-click (PPC) management tools for search marketers.  These powerful tools allow customers of Google Adwords, Microsoft AdCenter and Yahoo! Search Marketing to optimize their campaign spending for a complete picture of conversions – both online and offline.  The collaboration now lets customers see a total view of how PPC traffic drives phone calls.  Mongoose and Acquisio have a number of common clients and the partnership leverages the strengths of both companies to offer greater value to customers. 

“We integrated Mongoose Metrics’ call tracking data into Acquisio so our clients can manage PPC campaigns based on performance, which also includes phone calls they receive.  By integrating Mongoose Metrics, we’ve made our powerful PPC management tool even more powerful, because we’re providing agencies the information they need to tie together their clients’ online campaigns and corresponding telephone or call center activities,” says Marc Poirier, co-founder and chief marketing officer for Acquisio.