This example shows how Mongoose Metrics enables advertisers to create new demand for their inventory simply by changing the method of reimbursement to a cost per acquisition model.

A media conglomerate with radio stations in five cities is having a tough time selling advertising during the 12am to 5am programming window. With inventory in need of buyers, the radio station decides to use Mongoose Metrics to enable a trackable CPA program for potential advertisers.

Advertisers wishing to promote their products during this time are given a station controlled phone number. These advertisers are billed a cost per call by the radio station for any dials to the station controlled phone numbers.

This is a win-win for the radio station and the advertiser. The station is able to fill surplus inventory and the advertiser is able to guarantee a fixed cost for measured results. The station also has access to the CDR records to monitor the performance of the advertising and can shift advertising spots to those advertisers generating more lucrative calls.

Sign up now for a $10 Free Trial of the Mongoose Metrics Call Tracking Service

• Do you want clearly defined metrics linking marketing dollars to new sales?
• Do you want to know how to best allocate your marketing dollar to generate sales?
• Are you wondering: is that phonebook advertisement worth your invesment?
• Do you feel that marketing expenditures need to be more accountable to hard sales facts?

We provide the answers to all of these questions and MORE at Mongoose Metrics

If you are a CEO, CMO, CFO, or Sales and Marketing manager, you understand that company expenditures must generate a tangible and speedy return on investment (ROI). Mongoose Metrics provides you with the tools to track every advertisement you run with fine-tuned granularity, allowing the tracking by market, media type, creative, or any combination therein.

Creating value with Mongoose Metrics is simple

1. Create a Mongoose Metrics account

2. Allocate phone numbers for your marketing campaigns through our portal

3. Direct these numbers through our management portal to your sales line

Those three steps can be completed in minutes. Once finished, you are ready to start tracking calls and evaluating ROI! You can also add or return phone numbers instantly at any time depending on your internal marketing requirements.

To try Mongoose Metrics, sign up now for a $10 Free Trial of the Mongoose Metrics Call Tracking Service. We aren’t asking for any committments or deposits, we just want you to taste the power of tracking Marketing ROI.

This example illustrates how an SEO (Search Engine Optimizer), providing online leads to the mortgage industry, can use Mongoose Metrics services to sell much more profitable phone call leads rather than email leads.

Currently, a search engine optimizer (SEO) focusing on mortgage leads is the top Google result for San Francisco and Seattle. The mortgage lead website has users type in their information and it then e-mails those leads to mortgage broker ABC.

This SEO establishes a Mongoose Metrics account and chooses phone numbers in the 415 (San Francisco) and 425 (Seattle) area codes. The SEO then points those numbers to the mortgage broker’s sales line. Once the service has been activated through the Mongoose Metrics portal, the SEO agent adds the new phone number to its web pages pertaining to Seattle and San Francisco Mortgages, offering the people who are browsing the site the ability to contact a mortgage broker directly.

The SEO is able to negotiate a ten-fold increase in payment on any leads which it has converted to phone calls. The SEO has also found that the Mongoose Metrics solution offers an upsell in its lead generation revenue by converting a percentage of its lower-value email leads into high-value phone calls. The SEO is also free to change the mapping of their phone numbers to a different mortgage broker or choose new numbers which can be assigned to different mortgage brokers in the target markets.

Summary: This post explains how Google Analytics users can leverage the Google Audio Ads integration to not only support online ROI but offline phone call ROI as well through Mongoose Metrics phone call tracking technology.

Google Analytic announced integration with Google Audio Ads this week. The integration allows Google Analytics users who run Google Audio Ads campaigns to see a special overlay report which shows both the radio ad spot broadcast schedule and website visitors. The report allows the Google Analytics user to clearly see the correlation between spot broadcasts and site visits and conversions. As rich as the overlay report is, a simple solution exists that allowz Google Audio Ads advertisers to track phone calls driven from their radio spot campaigns.

Using Mongoose Metrics With Google Audio Ads

As a brief walk through, a Mongoose Metrics trackable phone number can be used in radio spots as the call to action phone number and also in the web campaign’s landing page.  When the number is dialed, the phone call event will be logged back to Google Analytics within the campaign section.

In this way, Google Audio Ads advertisers can create radio campaigns which can target both web based conversions as well as offline phone call conversions.