This article provides instructions to guide you through implementing your Mongoose Metrics tracking numbers to integrate with Yahoo! IndexTools web analytics package. When completed, this implementation will allow you to track offline phone calls and see the phone call report from within your existing Yahoo! IndexTools account.

1. Create a Mongoose Metrics account. There’s a demo code on the sign-up page which enables you to evaluate our phone call tracking with web analytics integration service risk fee. Please note, to activate your demo account you must place a valid credit card on file but your card will not be billed.
2. In Mongoose Metrics admin, provision a tracking number. The provisioning process only takes a few minutes. When your number is provisioned you must next map the tracking phone number to a destination phone number. The destination number is the number you want to ring when the tracking number is dialed.
3. In IndexTools admin, from the left menu under ‘Account Settings’ click on the ‘Set Up Campaign Tracking’ link.
4. Next on the campaign management page, scroll down just a bit and look for the ‘Add New Campaign’ drop-down menu.
5. It’s your choice what you select, but since this is a phone call campaign a good suggestion is to choose ‘Other Campaigns’ from the drop down menu.
6. Complete the ‘Add New Campaign’ form. You’ll need to give the campaign a name and assign a cost option. If you’re unsure what to enter regarding cost, select ‘free campaign/other cost option’. Otherwise select the cost option and enter the cost value.
7. IndexTools gives you an amazing amount of flexibility when it comes to how you want to track your campaign traffic when it arrives at your site. Scroll down on the ‘Add new Campaign’ form and you’ll need to define the campaign tracking method under the ‘Campaign Settings’ section of the form. Exactly how you’ll want to set-up this option is up to you and the needs of your campaign. In this example, we’ll set-up the campaign to track by URL parameter (a URL parameter is variable name and value passed in the appendage of a link such as ?phone_number=8001234567). From the drop down menu choose ‘URL Parameter Equals’ option and in the text box to the right, as one possible example, enter: phone_number=800123456 In the above example, the campaign tracking parameter variable name is ‘phone_number’ and the value is ‘8001234567′. This can be whatever you choose so long as this URL parameter is found in the inbound link to your campaign. As an example of this, if you’re setting up a campaign to track a banner ad or paid search, you’ll need to use the URL parameter you entered here in the destination link. We chose to use the example ‘phone_number=8001234567′ because if you wish to dynamically publish tracking phone numbers with cookies, the above example will integrate well with our example scripts. See how to publish tracking numbers to cookies for more information.When done, click on the ‘Add’ button.
8. Back in your Mongoose Metrics account, enter the entire URL to your campaign including the URL parameter you just entered in IndexTools campaign setup. You enter the URL in your Mongoose Metrics account in the ‘Web Analytics’ set-up which can be found on your phone call tracking setup page.

That’s it! When submitted you now have an active phone call tracking campaign using IndexTools. As an overview, when the tracking phone number is dialed, the Mongoose Metrics phone server will visit the URL you designated. In the URL is the campaign tracking code which will insert the phone call event into your IndexTools web analytics reports. Ensure that the URL you designate Mongoose Metrics to visit has your IndexTools on-page js tracking snippet. If you already set-up your IndexTools account, then this step is most likely complete.

Summary: This post explains how Google Analytics users can leverage the Google Audio Ads integration to not only support online ROI but offline phone call ROI as well through Mongoose Metrics phone call tracking technology.

Google Analytic announced integration with Google Audio Ads this week. The integration allows Google Analytics users who run Google Audio Ads campaigns to see a special overlay report which shows both the radio ad spot broadcast schedule and website visitors. The report allows the Google Analytics user to clearly see the correlation between spot broadcasts and site visits and conversions. As rich as the overlay report is, a simple solution exists that allowz Google Audio Ads advertisers to track phone calls driven from their radio spot campaigns.

Using Mongoose Metrics With Google Audio Ads

As a brief walk through, a Mongoose Metrics trackable phone number can be used in radio spots as the call to action phone number and also in the web campaign’s landing page.  When the number is dialed, the phone call event will be logged back to Google Analytics within the campaign section.

In this way, Google Audio Ads advertisers can create radio campaigns which can target both web based conversions as well as offline phone call conversions.