Call Tracking? There’s an App for That at the Google Analytics Application Gallery. 

Today we announced our inclusion in the Google Analytics App Store as one of only 39 applications which include resources from campaign and content management to e-commerce, email marketing, mobile solutions and search optimization.  From Google  Analytics’ blog: “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”

The GA App Gallery launched on May 5, 2010 and despite our recent inclusion, Mongoose Metrics was the first call tracking solutions provider to integrate our customers’ call tracking data into Google Analytics in 2007, allowing them to view phone call conversions right next to clicks for a full picture of the entire marketing funnel. 

From our CEO, Bradley Reynolds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action.  Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking.  We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions.”

More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways.  They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics. 

Today we announced our commitment to strenuous protection of data shared in credit card transactions with our clients, partners and vendors.  Mongoose Metrics is 100 percent compliant with the Payment Card Industry’s (PCI) Data Security Standards (DSS) in accordance with the Worldwide Information Security Standards of the PCI Security Standards Council. 

That means we have guarded against fraud by meeting 12 of 12 requirements of the PCI DSS.  The PCI Security Standards Council, made up of the world’s leading credit card companies including Visa, MasterCard and American Express, created the standards to assist organizations which process card payments prevent credit card fraud by implementing increased security controls. 

“We are proud to offer this extra measure of safety to our stakeholders to protect and assure that all credit card transactions are secure against fraud,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. 

Read and download the Statement of Compliance.

Check us out — Impress your friends with all your knowledge about how call tracking improves ROI by 30 to 40 percent.  Our comprehensive white paper library launches today offering nine free white papers about a variety of call tracking topics. 

Hot Topics Currently Available for Download:

• Call Tracking Simplified – An overview of call tracking technology and its advantages
• Mobile Marketing for Business: An Overview (Part I) – A must-read for anyone doing business on the mobile web
• Call Tracking: The Missing Piece in the Multi-Channel Marketing Puzzle – Background on how call tracking illuminates the entire picture of marketing spending
• Call Tracking for Print, Broadcast, Billboard and Traditional Marketing – Details about how call tracking identifies which advertising sources are working and which ones need to go
• Top 10 Things You Can Do With Call Tracking – A simple explanation of the hottest apps for call tracking
• Top Five Reasons to Investigate Call Tracking – Quick rundown of five points to consider
• Offline Conversion Tracking – Explains the similarities and differences between online and offline conversion tracking and highlights capabilities
• Call Tracking: Bridging the Gap Between Traditional and Online Marketing – Study of how call tracking closes the analytic gap between traditional media marketing methods and information commonly required for online marketing
• When Web Forms Fail, Telephone Calls Make the Sale – Learn how to capture the market of millions who still want to use the telephone

Mongoose Metrics is heading off to San Jose, Calif. next week, May 3 - 7, 2010 for the eMetrics Marketing Optimization Summit at the Fairmount Hotel.  We will be among hundreds of sponsors and exhibitors who all are passionate about measuring marketing results for success.  Mongoose co-founders Steve Abbey and Jeff Tirey will lead the contingent of call tracking experts including Drew Johnson and Tim Gill in showing marketers how call tracking is the missing piece in the web analytics puzzle. 

“If you don’t know what’s making the phone ring you’re at a disadvantage when it comes to optimizing your marketing dollars.  With call tracking, we help clients expose what happens before, during and after phone conversations to provide actionable data for quick and effective marketing spending,” says Steve Abbey, co-founder of Mongoose Metrics. 

Want to see how it works in real time?  Stop by the Mongoose Metrics booth at the eMetrics Summit for a demonstration.  Also, please feel free to reach out to our sales manager Rob Bisker to set an appointment at rob.bisker@mongoosemetrics.com or 1-877-784-0496. 

Mobile marketing as a business is changing on a daily basis and if you aren’t at the forefront of what’s happening… the whole mobile revolution could pass you by.  Our CEO, Bradley Reynolds and marketing director, Kathleen Murphy Colan authored the 10-page paper “Mobile Marketing for Business: an Overview (Part I)” which details the statistics, successes, challenges and future possibilities for mobile marketing.  Download your free copy today. 

We’ve recently joined the Twitterverse and we’re looking for quality Tweeps to follow and engage with for conversation about the best practices across a wide range of online marketing topics.

Please let us know your Twitter handle and we’ll make the connection. BTW, we’re finding the medium refreshing as we connect and engage with like-minded folks who want to have intelligent conversations. 

Feel free to follow us @mongoosemetrics for intelligence pointing to the best trends and innovations in call tracking, web analytics, ROI analysis, PPC advertising, SEO, SEM, social media marketing and conversion tracking.

Businesses on both sides of the Atlantic now can see which marketing efforts drive phone calls with local and toll-free call tracking numbers from Mongoose Metrics.  Details on our partnership with British Telecom and Virgin are housed at our newly launched website www.mongoosemetrics.co.uk.  Visitors to the site can easily navigate to view service coverage areas, dowload informative white papers and get access to the latest resources about innovations in the call tracking industry in the United Kingdom.  The website also helps visitors by showcasing customer testimonials, pricing, demos and value propositions. 

Thanks to prolific blogger Joe “Giuseppe” Zuccaro, aka The Marketing Consigliere (www.marketing-consigliere.com) for educating his readers about the power of call tracking.  His entertaining take — complete with an adorable picture of a mongoose wearing headphones — simply explains how and why marketers are using call tracking with CRM vendors such as SalesForce CRM.  Click here for the story, “Tracking Phone Conversion Like a Mongoose.”

We’re delighted to let everyone know that we’ve launched www.calltracking.ca, a Web site dedicated to educating Canadian businesses about call tracking technology using local and toll-free Canadian phone numbers. 

Our service coverage also includes all of the United States and the United Kingdom.  Here’s a complete list of our global service coverage. 

Today we introduced another functionality to help marketers increase sales, reduce costs and improve customer loyalty.  

Our call tracking data now integrates with SalesForce CRM to help users understand the entire marketing funnel from first click to phone call. 

With the addition of call tracking data, SalesForce CRM users can view a number of rich data points such as:

• Which marketing sources drive phone calls.
• Which keywords are driving phone calls.
• Last Web page visited before calling.
• Caller’s entire click history before placing the call.
• Caller geo-location.
• Custom data relevant to your needs.

“Call tracking for CRM software is a natural.  It’s really all about providing access to relevant information about customer activity through the entire sales cycle — from marketing source to final sale,” says Bradley Reynolds, chief executive officer for Mongoose. 

For example, Mongoose’s phone call data stream automatically creates and updates leads within SalesForce CRM and conversely, changes in SalesForce CRM are immediately show in Mongoose Metrics’ data.