Political Organizations are heavy marketers during campaign time. Specifically state or national party apparatus can provide their districts with the tools to effectively track inbound phone calls to judge the effectiveness of particular strategies.An example service is one where organizations publish numbers for citizens to learn more about the candidate. These numbers are 400 Mongoose Metrics numbers mapped back to the Organization’s Interactive Voice Response (IVR) system. Through the Mongoose Metrics system, the Organization learns which calls to action are most effective in a particular market. Adding in the Caller Identification information allows the political group to generate a personalized mailing and calling list of interested parties which should be canvassed before the election.

Political Action Committees (PACs) or 527 groups can also use Mongoose Metrics to track their effectiveness in driving contributions and action to the party of their choice.

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An internet phone directory provider aggregates phone numbers for specific products and services correlated with cities. For example, Dry Cleaning in Elmhurst Illinois. When people search on Google for Dry Cleaning in Elmhurst, the first link that is returned is the phone directory provider. When the link is clicked, the visitor sees all of the providers of that service in Elmhurst.The phone directory provider (PDP) allows each vendor in the listing to purchase phone leads for a set rate. The PDP then supplies a Mongoose Metrics phone number and maps it to the vendor. The PDP lists the Mongoose Metrics phone number for the vendor business in the directory and collects a pay-per-call advertising fee for each call that is made.

The PDP has access to sophisticated reports and is able to directly import billing information into their system via Excel.

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This example illustrates how Mongoose Metrics can be used as a new vehicle for monetizing Internet leads.

In any industry which search engine optimization (SEO) tools or search engine marketing (SEM) tools can develop leads, the Mongoose Metrics system can be layered on top of existing lead monetization to turn some web-based leads into phone leads. The goal of Mongoose Metrics is to provide a vehicle to convert existing leads into more valuable phone calls.

In many industries, phone leads are preferable and more valuable than internet leads. Industries in which short decision time is a critical factor or where the product is often shopped around to multiple vendors benefit greatly by phone leads because they increase close percentages. These industries are generally more traditional, non internet-centric businesses.

If a SEO is currently selling internet leads via email to these businesses, he or she should expect a 10-20x upsell on any phone leads delivered.

Some examples of SEO concentrations which could benefit greatly from the Mongoose Metrics Call Converter SEO tool would be Mortgage SEO, Legal SEO, Home Improvement or Repair (Plumbing SEO, Landscaping SEO, Fencing SEO, Siding SEO, Roofing SEO, Flooring SEO), Mattress SEO, Car Repair SEO and Auto Repair SEO, as well as Heating and Cooling / HVAC companies.

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An advertising agency uses Mongoose Metrics’s reports and tools to demonstrate campaign effectiveness, advertising return on investment (ROI), and marketing ROI to their clients through call tracking.

An advertising agency with multiple middle-market clients is being pushed to demonstrate that they deserve a substantial portion of their clients’ marketing budgets. On the next quarter’s campaigns, the agency offers Mongoose Metrics Call Analyzer with Caller Identification as a value-add.

For one specific client, the agency recommends a combination of radio, print, television, and internet advertising. The advertising agency obtains 10 Mongoose Metrics numbers corresponding to each piece of creative and media. Using these phone numbers for their client, the advertising agency is able to demonstrate to the customer CMO or VP of Marketing, clear marketing metrics and marketing analysis showing the results generated from particular creative and media combinations. This enables the client CMO to evaluate the campaign ROI through analytics and make better informed decisions on targeted marketing spending. This accountability for marketing spend also improves the relationship between agency and client.

Additionally, the agency used the Caller Identification feature which allows them to produce a report for their client on a daily basis showing the contact information for each of the callers on the Mongoose Metrics numbers. The client is then able to follow up with additional touches in order to cement the new relationship.

Through the Mongoose Metrics management portal, the agency is able to create and manage hundreds of campaigns across multiple clients.

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This example shows how Mongoose Metrics enables advertisers to create new demand for their inventory simply by changing the method of reimbursement to a cost per acquisition model.

A media conglomerate with radio stations in five cities is having a tough time selling advertising during the 12am to 5am programming window. With inventory in need of buyers, the radio station decides to use Mongoose Metrics to enable a trackable CPA program for potential advertisers.

Advertisers wishing to promote their products during this time are given a station controlled phone number. These advertisers are billed a cost per call by the radio station for any dials to the station controlled phone numbers.

This is a win-win for the radio station and the advertiser. The station is able to fill surplus inventory and the advertiser is able to guarantee a fixed cost for measured results. The station also has access to the CDR records to monitor the performance of the advertising and can shift advertising spots to those advertisers generating more lucrative calls.

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This example illustrates how an SEO (Search Engine Optimizer), providing online leads to the mortgage industry, can use Mongoose Metrics services to sell much more profitable phone call leads rather than email leads.

Currently, a search engine optimizer (SEO) focusing on mortgage leads is the top Google result for San Francisco and Seattle. The mortgage lead website has users type in their information and it then e-mails those leads to mortgage broker ABC.

This SEO establishes a Mongoose Metrics account and chooses phone numbers in the 415 (San Francisco) and 425 (Seattle) area codes. The SEO then points those numbers to the mortgage broker’s sales line. Once the service has been activated through the Mongoose Metrics portal, the SEO agent adds the new phone number to its web pages pertaining to Seattle and San Francisco Mortgages, offering the people who are browsing the site the ability to contact a mortgage broker directly.

The SEO is able to negotiate a ten-fold increase in payment on any leads which it has converted to phone calls. The SEO has also found that the Mongoose Metrics solution offers an upsell in its lead generation revenue by converting a percentage of its lower-value email leads into high-value phone calls. The SEO is also free to change the mapping of their phone numbers to a different mortgage broker or choose new numbers which can be assigned to different mortgage brokers in the target markets.

• Do you want clearly defined metrics linking marketing dollars to new sales?
• Do you want to know how to best allocate your marketing dollar to generate sales?
• Are you wondering: is that phonebook advertisement worth your invesment?
• Do you feel that marketing expenditures need to be more accountable to hard sales facts?

We provide the answers to all of these questions and MORE at Mongoose Metrics

If you are a CEO, CMO, CFO, or Sales and Marketing manager, you understand that company expenditures must generate a tangible and speedy return on investment (ROI). Mongoose Metrics provides you with the tools to track every advertisement you run with fine-tuned granularity, allowing the tracking by market, media type, creative, or any combination therein.

Creating value with Mongoose Metrics is simple

1. Create a Mongoose Metrics account

2. Allocate phone numbers for your marketing campaigns through our portal

3. Direct these numbers through our management portal to your sales line

Those three steps can be completed in minutes. Once finished, you are ready to start tracking calls and evaluating ROI! You can also add or return phone numbers instantly at any time depending on your internal marketing requirements.

To try Mongoose Metrics, sign up now for a $10 Free Trial of the Mongoose Metrics Call Tracking Service. We aren’t asking for any committments or deposits, we just want you to taste the power of tracking Marketing ROI.