Data shows that QR codes (Quick Response codes) are gaining interest from marketers. 57% of Facebook and Twitter users said they have scanned a mobile bar code at least once in the past year. Consumers want instant access to relevant information and QR codes help provide that access. With mobile growth exploding, allowing integration of QR Codes into marketing campaigns is an excellent way to boost conversions via mobile devices.
QR codes are a convenient way to encourage consumers to interact with a product or service. These codes are gaining traction as marketers identify new ways of integrating these trackable bar codes into their campaigns. Nearly two thirds of people have seen a QR code, with approximately one- third of those having used one. The technology behind QR codes is easy to use and implement – yet can be a very powerful marketing tool. Integrating QR technology with call tracking will allow marketers to better understand the behavior of their prospects.
Mongoose Metrics’ QR Call Tracking provides a number of benefits for customers that are serious about making conversion optimization part of their marketing strategy:
- Capture & Measure Conversions: Drive conversions through QR Code implementation and call tracking efforts to measure mobile and other QR Code-driven marketing efforts.
- Seamless Integration: Integrate QR Code Call Tracking with web analytics, bid management and CRM software for easy, consistent reporting.
- Immediate Access: Instantly see traffic increases to your site – with QR codes’ ability to be accessed from anywhere via mobile.
With a growing number of searches being conducted via mobile devices and the availability of QR scanning apps for virtually every smartphone device, the power to increase conversions and optimize marketing efforts is yours. Contact us today to learn more about QR Call Tracking.