Mongoose Metrics Blog

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by Mongoose Metrics

Advertising on social media networks, such as Facebook, Twitter and LinkedIn, has exploded over the past few years 

According to BIA/Kelsey’s U.S. Local Media Forecast, social media ad revenues will grow

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Social Media
by Mongoose Metrics

Display advertising has transformed. What used to be a channel primarily focused on driving awareness through impressions now targets an individual user based on recent site visits, search history and other

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Search Marketing
by Jeff Tirey

The Marketers Mandate requires that corporate digital marketers track, measure and report on the performance of all their cross-channel campaigns. 

Many marketers are turning to automation technologies, such

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Call Tracking
by Jeff Tirey

One of the most powerful applications of a marketing automation tool’s email feature is nurturing contacts that have previously converted via another channel (e.g. display, PPC, social, etc.) towards a sales

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Email
by Jeff Tirey

Call tracking is a powerful tool, but gaining management buy-in to add yet another technology to your existing marketing stack may require some salesmanship. Before you can start testing out call tracking for

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Call Tracking
by Jeff Tirey

This post was taken from our Call Tracking Guide to Channel Marketing white paper. If you’re interested in learning more about how you can evaluate your need for call measurement and optimization across all

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Call Tracking
by Jeff Tirey

Similar to last year’s limitation of organic search to protect user security, Google recently announced it is restricting who and what can access AdWords PPC searcher queries (the terms a searcher typed into

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PPC
by Mongoose Metrics
Congratulations to Joe Kline, Digital IT Manager at Amway, for winning our Adobe Summit Sweepstakes this year. Joe received a pair of brand new Blizzard Titan Argos skis with Marker Duke F16 A/T Bindings—perfect for backcountry and sidecountry skiing. Enjoy, Joe.
Features Tips & Announcements
by Mongoose Metrics

Mongoose Metrics AdWords Integration GuideConsumer behavior has evolved. The rapid adoption of smartphones has changed the way consumers research and access information about products, services, industries and other topics.

To accomplish a task

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Integration
by Jeff Tirey

Eighty percent of the most effective B2B content marketers cite lead generation as a goal, and justifiably so. The art of content marketing today is all about effectively using quality, relevant content to

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Call Tracking
by Jeff Tirey

Email marketing is a valuable channel to start conversations, nurture leads and promote your company to a targeted list of people. Don’t believe me? Well according to Exact Target, 77 percent of consumers

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Uncategorised
by Brad Reynolds

As are some analytics, bid management and customer relationship management platforms, call tracking is a monthly marketing and advertising campaign expense. Its value comes in the form of call conversion data

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Call Tracking
by Brad Reynolds

Corporate marketers for franchises and multi-location companies are faced with a unique challenge—measuring the effectiveness of cross-channel campaigns when many target audiences still prefer to pick up the

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Features Tips & Announcements
by Brad Reynolds

The debate over whether call tracking is bad for local SEO has gone on for years. Despite what some experts say, advancements in call tracking technologies and a basic awareness of where not to integrate

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Features Tips & Announcements
by Brad Reynolds

Mongoose Metrics is excited to announce that it has joined the likes of OkCupid, Reddit, Virgin Galactic, and soon Overstock.com, by now accepting Bitcoin as a form of payment for its suite of call tracking

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Features Tips & Announcements
by Cari Gornik

Amazon recently announced, that in the near future, they will deliver same day packages using drones. While this would certainly be convenient, and cool in a Jetson’s-flying-car kind of way, it also serves

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Features Tips & Announcements Call Tracking
by Mongoose Metrics

According to a recent Google study, 70% of mobile searchers have used click to call to connect with a business directly from the search engine results page.

The same Google study also states that 61% of those

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Features Tips & Announcements Integration Call Tracking PPC
by Curt Vigneulle

According to recent findings by the Fournaise Marketing Group, "78% of CEOs around the world believe Ad & Media Agencies are not performance-driven enough and do not focus enough on helping to generate the

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Features Tips & Announcements Call Tracking
by Steve Abbey

It’s no secret that the marketing industry has experienced a roller coaster of changes in recent months. For starters, the ability to track keyword level searches through traditional analytics platform has

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Features Tips & Announcements Call Tracking SEO
by Mongoose Metrics

This post was taken from our The Case for Mobile Marketing & Call Tracking eBook. If you’re interested in learning more about how call tracking can improve campaign performance for mobile audiences and how

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Examples Features Tips & Announcements Mobile Marketing