The world lost a technology and marketing pioneer yesterday. RIP Steve Jobs. When he co-founded Apple in 1976 with high-school buddy Steven Wozniak, Jobs had a vision to make the world a better place. He certainly did that to say the least.
As marketers we can learn a lot from the way Steve Jobs approached his life and work with Apple. So can anyone else. Steve Jobs was the kind of person that inspired us to want to be better.
Steve Jobs didn’t just create a brand when he created Apple. He created a movement. A movement that was about thinking differently. A movement that was about quality not quantity. A movement that was about culture not corporate. A movement that was about change not stagnation. A movement that was about now not then. A movement that was about possibility not mediocrity.
As we look back on Steve Job’s life and see the great success that Apple is today because of his vision and leadership, let’s take the lessons that he has left us with and apply them to our own lives and careers. And I don’t mean simply making our Twitter or Facebook avatars an apple symbol. Let’s create movements. We may not build the next Apple but we can all build things. Bring your best ideas, your passion and your best work. Start now. It’s what Steve Jobs would have done.
“The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.” - Steve Jobs
Tags: apple, apple brand, apple branding, apple computers, apple history, branding, ipad, iPhone, iPod, iTunes, leadership, Mac, Marketing, mobile technology, steve jobs, technology
