It’s official.
Mongoose Metrics has partnered with ion interactive, providers of LiveBall, a cloud-based landing page software platform. The partnership brings marketers one step closer to seeing and understanding online and offline conversion data in one dashboard.
By combining the power of call tracking data with LiveBall’s landing page conversion data, marketers no longer need to scramble to marry offline and online conversion information in one place.
LiveBall customers now can immediately access Mongoose Metrics robust set of call tracking statistics directly within the LiveBall dashboard. Read the simple and specific directions on how to activate phone call tracking within LiveBall.
Customer demand prompted the partnership as more marketing professionals see the value in integrating online and offline data across silos into one manageable dashboard.
We’re working with a number of new partners to bring more intelligent offline data to more online platforms.
The possibilities are endless when you think creatively and integrate reporting systems to find better answers. For example, does your marketing automation software track leads from social media and report them to your CRM as well as populate Google Analytics with the data from conversions and phone calls?
What data points and diverse platforms make up your analytics and measurement wishes?
Tags: Call Tracking, data integration, ion interactive, ion interactive liveball, offline conversion tracking
