How valuable are phone calls to your business?
If a significant percentage of your customer base converts offline, keyword level call tracking is a necessary tool for understanding:
Which keywords drive the most phone calls?- Which keywords deliver the least phone calls?
With these two answers firmly in hand you can quickly and efficiently adjust keyword spending in real-time for significant savings.
David Jaeger, director of SEM for NationalPositions.com, has this to say, “We just saved a client $10,000 per month off of their PPC spending by implementing keyword call tracking from Mongoose Metrics. The data we received from Mongoose immediately showed our client, a prominent DUI attorney who spends more than $50,000 per month on PPC advertising, how to optimize PPC as well as SEO by revealing the keywords, times of day as well as the geo-locations driving the most phone calls.
“Essentially, call tracking helps clients realize that their Internet marketing “expense” is truly an Internet marketing “investment.” Our philosophy focuses on getting clients to think about not just what they are spending but what their ad budgets are returning, and call tracking has been integral to our success in helping numerous businesses attain exponential ROI. Overall, it’s really a valuable service.”
How it Works
Call tracking dynamically inserts a unique phone number (local or toll-free) on a web page which relates back to the source (in this case, keyword) which generated the website visit. More than a dozen data points are then collected and populated in the Mongoose customer dashboard.
The following screenshots depict data from one of Mongoose’s own campaigns:
