Customer relationship management giant, Salesforce, is playing host to 20,000 CRM fans at the company’s annual Dreamforce conference through Dec. 9 at the Moscone Center in San Francisco. Watch the amazing live stream happening now at www.salesforce.com/live
At this moment, Salesforce CEO Marc Benioff is demonstrating Jigsaw and Chatter. And yes, former President Bill Clinton and Grammy winner, Stevie Wonder, also are on the bill.
Benioff says at the end of the day, “It’s about managing your deals and closing business.”
But we ask you, Mr. Benioff, “How do Salesforce users understand their customers click paths when a phone call enters the mix?”
Of course, Mongoose Metrics has the answer. Our robust call tracking data integrates with Salesforce.
The benefit of integrating call tracking is the ability to track multiple calls from the same website visitor and associate those calls to a specific ad or more importantly, distilling the average number of visits it takes (based on the marketing campaign) before the person makes the calls. This extended data set not only helps the sales team, but the marketing team as well. Marketing can learn which ads generate calls versus ads that drive visitors straight to online conversions.
To learn more about how call tracking data adds a layer of intelligence to your CRM, download the whitepaper “Call Tracking for CRM Integrations.”
Tags: Call Tracking, CRM, marc benioff, phone call tracking, salesforce
