Dateline: Las Vegas, Nov. 10 PubCon Keynote Day 2
My Biggest Mistakes and What I Learned
by Chris Brogan, Sarah Evans, Scott Stratten and Brian Clark #PubCon Keynote 2010
Social media has overtaken pornography as the number one activity on the Internet.
That’s one of the reasons the glitterati of social media Chris Brogan (@chrisbrogan), Scott Stratten (@unmarketing), Sarah Evans (prsarahevans) and Brian Clark (@copyblogger) headlined this morning’s keynote address at Pubcon 2010 in Las Vegas.
As social media matures and grows, the panel shared some of the mistakes – and lessons – they’ve learned along the way:
On Mistakes:
@unmarketing – I’m failing right now keeping up with engagement. I’ll be damned if I can keep up. It’s almost becoming work. I’m not keeping up with the engagement platform I built. That’s not what I wanted it to be and it keeps growing. It’s already breaking down.
@copyblogger – My first three years failed completely. I didn’t know what I was doing. I didn’t understand marketing. What I figured out was that the Internet was a direct marketing platform. I figured out that the content was the marketing. I figured out that if the content was valuable it attracts people to you. Since then I’ve read every sales and marketing book ever written.
@prsarahevans – Pushing too fast, too hard, coupled with naiveté and excitement.
@chrisbrogan — I’m failing right now because I built a model that I had to be there to make the money. I’ve started using post-it notes to delineate passive income and active income – you need the blend – I’m re-building my business model for 2011.
Moving forward, here’s what each said about taking one immediate action to improve your communication style and your success:
@chrisbrogan — Talk about other people 12 times as much as you talk about your own stuff – go find the people that are growing up and retweet them.
@unmarketing — Stop buying our books for one week. Stop trying to find the new thing and the new tactic. Do something with our books. Execute. Ask yourself: what can I implement this week since I read these seven books – it’s the ones that are implemented that work.
@prsarahevans — Partner with a good cause – some of our best learning comes from there – some of our biggest success come from the experiences we’ve had with nonprofits.
@copyblogger –You’ve got to keep learning. You can spend all your time reading and never do anything. If you recognize you’re not doing anything right now you’re probably afraid. So recognize it and do something.
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Tags: @chrisbrogan, @copyblogger, @prsarahevans, @unmarketing, Call Tracking, Marketing, mongoose metrics, pubcon, SEO, Social Media
