For businesses with multiple locations, the question has always been: “How can I get session data on a local level so I can understand which marketing efforts are making the phones ring?”
With the introduction of Mongoose Metrics’ Multi-Market Session Data feature, organizations such as auto dealers, franchises, rental facilities and national retails chains from all business sectors can begin to understand — at a granular level — which of their local marketing initiatives are working and which ones should be discontinued.
In the past, national advertisers would be forced into overspending on call tracking phone numbers for each location. Today’s solution from Mongoose changes all that. Now, businesses can rely on a pool of dynamic call tracking numbers which capture a treasure trove of information about where website visitors are coming from. The feature reveals not only which PPC keywords drive phone calls but also the last URL visited, call recording, geo-location, caller ID, ad group, campaign and log time as well as numerous customizable features.
“Marketers are growing more accustomed to using quick feedback loops — which call tracking provides — for optimizing marketing dollars and making better spending decisions,” says Bradley Reynolds, chief executive officers for Mongoose Metrics.
Tags: Call Tracking, Local Search, mongoose metrics, phone call tracking
