As publishers and advertisers focus more and more on quantifying and qualifying conversions, everyone in the Local Reach space is looking for efficient solutions to do so. Nearly 400 attendees at BIA/Kelsey’s Directional Marketing Strategies conference this week in Dallas, Texas will be soaking up the knowledge from the experts at companies such as Bruce Cotterill, CEO of Yellow Pages Group. Blogger Chris Silver Smith will be blogging live from the conference for SearchEngineLand.com. Read his updates here. Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. BIA/Kelsey’s latest global Yellow Pages forecast indicates digital will account for 39 percent of Yellow Pages revenues by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric to a digital-centric industry. The future revolves around how publishers can best serve the needs of small business advertisers—with video, reputation management, mobile directories, group buying, SEM/SEO and more.