The Marketers Mandate requires that corporate digital marketers track, measure and report on the performance of all their cross-channel campaigns.
Many marketers are turning to automation technologies, suchRead more
One of the most powerful applications of a marketing automation tool’s email feature is nurturing contacts that have previously converted via another channel (e.g. display, PPC, social, etc.) towards a salesRead more
Call tracking is a powerful tool, but gaining management buy-in to add yet another technology to your existing marketing stack may require some salesmanship. Before you can start testing out call tracking forRead more
To accomplish a taskRead more
Corporate marketers for franchises and multi-location companies are faced with a unique challenge—measuring the effectiveness of cross-channel campaigns when many target audiences still prefer to pick up theRead more
The debate over whether call tracking is bad for local SEO has gone on for years. Despite what some experts say, advancements in call tracking technologies and a basic awareness of where not to integrateRead more
It’s no secret that the marketing industry has experienced a roller coaster of changes in recent months. For starters, the ability to track keyword level searches through traditional analytics platform hasRead more
This post was taken from our The Case for Mobile Marketing & Call Tracking eBook. If you’re interested in learning more about how call tracking can improve campaign performance for mobile audiences and howRead more
Any business that uses call tracking to reel in leads, empower its sales force and/or deliver better customer service, has a vital need for effective call quality monitoring capabilities.
Without it, poorRead more
As an agency, your clients are looking for data that shows the difference your efforts are making. The best way to accomplish this is by gathering the types of data needed to show that their investment isRead more