Mongoose Metrics Blog

Get Better Customer Insights from Each Unique Sessions integrate with your system today
by Jeff Tirey

Similar to last year’s limitation of organic search to protect user security, Google recently announced it is restricting who and what can access AdWords PPC searcher queries (the terms a searcher typed into

Read more
PPC
by Mongoose Metrics

Mongoose Metrics AdWords Integration GuideConsumer behavior has evolved. The rapid adoption of smartphones has changed the way consumers research and access information about products, services, industries and other topics.

To accomplish a task

Read more
Integration
by Jeff Tirey

Eighty percent of the most effective B2B content marketers cite lead generation as a goal, and justifiably so. The art of content marketing today is all about effectively using quality, relevant content to

Read more
Call Tracking
by Jeff Tirey

Email marketing is a valuable channel to start conversations, nurture leads and promote your company to a targeted list of people. Don’t believe me? Well according to Exact Target, 77 percent of consumers

Read more
Uncategorised
by Brad Reynolds

As are some analytics, bid management and customer relationship management platforms, call tracking is a monthly marketing and advertising campaign expense. Its value comes in the form of call conversion data

Read more
Call Tracking
by Brad Reynolds

Corporate marketers for franchises and multi-location companies are faced with a unique challenge—measuring the effectiveness of cross-channel campaigns when many target audiences still prefer to pick up the

Read more
Features Tips & Announcements
by Brad Reynolds

The debate over whether call tracking is bad for local SEO has gone on for years. Despite what some experts say, advancements in call tracking technologies and a basic awareness of where not to integrate

Read more
Features Tips & Announcements
by Brad Reynolds

Mongoose Metrics is excited to announce that it has joined the likes of OkCupid, Reddit, Virgin Galactic, and soon Overstock.com, by now accepting Bitcoin as a form of payment for its suite of call tracking

Read more
Features Tips & Announcements
by Cari Gornik

Amazon recently announced, that in the near future, they will deliver same day packages using drones. While this would certainly be convenient, and cool in a Jetson’s-flying-car kind of way, it also serves

Read more
Features Tips & Announcements Call Tracking
by Mongoose Metrics

According to a recent Google study, 70% of mobile searchers have used click to call to connect with a business directly from the search engine results page.

The same Google study also states that 61% of those

Read more
Features Tips & Announcements Integration Call Tracking PPC
by Curt Vigneulle

According to recent findings by the Fournaise Marketing Group, "78% of CEOs around the world believe Ad & Media Agencies are not performance-driven enough and do not focus enough on helping to generate the

Read more
Features Tips & Announcements Call Tracking
by Steve Abbey

It’s no secret that the marketing industry has experienced a roller coaster of changes in recent months. For starters, the ability to track keyword level searches through traditional analytics platform has

Read more
Features Tips & Announcements Call Tracking SEO
by Mongoose Metrics

This post was taken from our The Case for Mobile Marketing & Call Tracking eBook. If you’re interested in learning more about how call tracking can improve campaign performance for mobile audiences and how

Read more
Features Tips & Announcements Examples Mobile Marketing
by Brad Reynolds

Any business that uses call tracking to reel in leads, empower its sales force and/or deliver better customer service, has a vital need for effective call quality monitoring capabilities.

Without it, poor

Read more
Call Tracking Features Tips & Announcements
by Cari Gornik

As an agency, your clients are looking for data that shows the difference your efforts are making. The best way to accomplish this is by gathering the types of data needed to show that their investment is

Read more
Features Tips & Announcements Call Tracking
by Steve Abbey

In an era where the Internet primarily dominates pre-purchase research, how is an organization supposed to keep track of which marketing efforts, including online search, social media and direct

Read more
Features Tips & Announcements Call Tracking
by Curt Vigneulle

Social media has become an important tool for any business' online marketing efforts. Facebook, Twitter, Google + and others can all be valuable resources in delivering messages that resonate with an audience

Read more
Call Tracking Social Media
by Cari Gornik

If you have a website, you likely have a pay-per-click campaign running to drive more traffic to your site. But what about the traffic those PPC ads are driving offline? If your website, landing page, or even

Read more
Features Tips & Announcements Call Tracking PPC
by Mongoose Metrics

Our world has become so digital, so quickly, it's no wonder an entire new branch of marketing had to be created just to support it. As a digital marketer your mind is constantly evaluating SEO, PPC, social

Read more
Features Tips & Announcements Call Tracking
by Brad Reynolds
No one likes a test. And maybe that's why so many marketers avoid testing their campaigns. However, regular testing cannot only help you find the flaws in your campaigns, but it is also the most effective and Read more
Call Tracking Analytics Search Marketing