When you’re bidding on millions of keywords around the world every month, you really need to know which ones are making the phone ring as well as what happened on the call. Now, with the integration of Mongoose Metrics keyword level call tracking analytics and KENSHOO’s bid optimization algorithms, businesses such as directories, CMR’s and local marketers can automatically identify and optimize for the highest converting keywords within their search marketing campaigns. Through the use of Dynamic Number Replacement (DNR), clients can create links between campaigns, keywords and converting phone calls. KENSHOO tracks the phone call conversions — provided by Mongoose — and suggests optimal keyword bids based on results.
Sivan Metzger, general manager for KENSHOO Local says, “The combination of KENSHOO Local and Mongoose Metrics provides advertisers with increasingly effective solutions to connect more consumers and advertisers in a way that drives the most value to their businesses — via a phone call.” Mongoose Metrics chief executive officers, Bradley E. Reynolds, concurs, “Without a linkage between a phone call and web analytics, it is impossible to definitively say which adjustment or effort resulted in the phone call.” Read the full news release about the KENSHOO/Mongoose partnership.