With only a few days before eMetrics Marketing Optimization Summit in Washington, DC, we’re excited for the conference and wanted to invite you to share in the learning from some of the country’s top thinkers. The one reason you should join the conversation: The future of marketing optimization is now. Connect with us in two ways: 1) Stop by our booth in the exposition hall and share your questions about phone call tracking conversion analytics and our team will be happy to address them. We’re experts when it comes to telling you which marketing sources are making the phone ring. 2) Follow us on Twitter. We’ll be Tweeting the best intel and most interesting content from some of the smartest folks in the industry. Check out our Twitter feed @mongoosemetrics.
September, 2010
23
Sep 10
Mongoose Metrics Reverse Proxy Interface Speeds Call Tracking Installs for Maximum Efficiency
Our reverse proxy interface eliminates the middleman — usually the lovable and highly over-worked technical support department — for clients who need to provision call tracking numbers by the hundred-thousand in a hurry. The major upside: with our reverse proxy interface you don’t need to modify or install any code on your website. The server does all the heavy lifting. In this way, difficult-to-modify or complex websites can be updated without requiring any direct access to the pages. ”It’s transformed the install process from one week to less than a day,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds. Visit our call tracking white paper library to learn more about phone conversion analytics for your PPC campaigns, affiliate programs, local directories or publishing businesses.
16
Sep 10
Mongoose Metrics Call Tracking Featured on CNNMoney.com Today
Even though small businesses are struggling, many — including Mongoose Metrics — are hiring. Today, www.CNNMoney.com featured the stories of eight American small-to-medium-sized businesses which are growing and hiring in a story titled, “Your hired! 8 growing companies.” An excerpt: ”Businesses that made it through the recession are taking a scalpel to their budgets, and eliminating unnecessary spending. That’s why Mongoose Metrics is expanding so rapidly. Read more. Interested in working for Mongoose Metrics? Learn about our career opportunities for sales executives and software engineers/system architects.
14
Sep 10
We’re at BIA/Kelsey Directional Marketing Strategies 2010 in Dallas
As publishers and advertisers focus more and more on quantifying and qualifying conversions, everyone in the Local Reach space is looking for efficient solutions to do so. Nearly 400 attendees at BIA/Kelsey’s Directional Marketing Strategies conference this week in Dallas, Texas will be soaking up the knowledge from the experts at companies such as Bruce Cotterill, CEO of Yellow Pages Group. Blogger Chris Silver Smith will be blogging live from the conference for SearchEngineLand.com. Read his updates here. Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. BIA/Kelsey’s latest global Yellow Pages forecast indicates digital will account for 39 percent of Yellow Pages revenues by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric to a digital-centric industry. The future revolves around how publishers can best serve the needs of small business advertisers—with video, reputation management, mobile directories, group buying, SEM/SEO and more.
9
Sep 10
Mongoose Metrics Partners with KENSHOO for Local Call Tracking
When you’re bidding on millions of keywords around the world every month, you really need to know which ones are making the phone ring as well as what happened on the call. Now, with the integration of Mongoose Metrics call tracking analytics and KENSHOO’s bid optimization algorithms, businesses such as directories, CMR’s and local marketers can automatically identify and optimize for the highest converting keywords within their search marketing campaigns. Through the use of Dynamic Number Replacement (DNR), clients can create links between campaigns, keywords and converting phone calls. KENSHOO tracks the phone call conversions — provided by Mongoose — and suggests optimal keyword bids based on results. Sivan Metzger, general manager for KENSHOO Local says, “The combination of KENSHOO Local and Mongoose Metrics provides advertisers with increasingly effective solutions to connect more consumers and advertisers in a way that drives the most value to their businesses — via a phone call.” Mongoose Metrics chief executive officers, Bradley E. Reynolds, concurs, “Without a linkage between a phone call and web analytics, it is impossible to definitively say which adjustment or effort resulted in the phone call.” Read the full news release about the KENSHOO/Mongoose partnership.
2
Sep 10
Mongoose Metrics API | Provision Call Tracking Numbers & Retrieve Reporting Data in Real-Time
With the introduction of our API feature, businesses now can provision tens of thousands of call tracking numbers and retrieve reporting data immediately. The API is a major bonus for large customers who need to quickly and simply automate and manage massive inventories of call tracking numbers and correlating data. For white label providers, our scalable and flexible API allows integration with thousands of orders each day while still presenting a consistent customer interface for reporting and provisioning. ”For online publishers which manage thousands of advertisers, choosing a call tracking company with a fully-developed API is a necessity,” says Bradley E. Reynolds, chief executive officer for Mongoose Metrics. He adds, “We are the first and only company to enable customers to provision keyword-level call tracking campaigns using an API. “In terms of interpreting and analyzing data generated from call tracking campaigns, Mongoose Metrics is also the first and only company to provide an API for retrieving session-level call tracking reports. Data includes keyword source, advertising source, geo-location, caller ID, length of call, call recording, last URL visited, campaign and ad group as well as customizable data points.
