Marketers and media buyers who concentrate on getting their messages out with print, broadcast and otherwise traditional methods have long needed a way to quantify the results of their campaigns. With call tracking numbers placed within advertisements, marketers now have a simple and cost-efficient way to justify their ad spending. Mongoose Metrics’ recently released white paper, “Call Tracking for Offline Traditional Advertising” explains how call tracking reveals which advertising sources generate the most phone calls. A recent LinkedIn/Harris Interactive survey confirms: However much online advertising is increasing, offline advertising remains critical for most businesses. The white paper details how call tracking brings the powerful analytics associated with online advertising to offline advertisers. It provides a summary of how call tracking works, best practices for success as well as examples of how marketing executives use call tracking to determine which advertisements drive sales and which methods merely bring in browsers. ”For a nominal fee every month, a company should be able to increase the ROI of their marketing advertising by 20 to 30 percent,” says Bradley Reynolds, chief executive officer for Mongoose Metrics. He adds, “You’re going to be able to decrease your spending a bit, and spend better on things that convert higher. It’s a pretty small investment to get a huge return that can transform your business.”Download the white paper, “Call Tracking for Offline Traditional Advertising.”
Tags: Call Tracking, call tracking for print, mongoose metrics, offline advertising, phone call tracking
