As web marketers become more sophisticated at understanding their prospects’ digital body language they are also getting smarter about qualifying and quantifying phone calls as a result of online activity.
With today’s announcement of Mongoose Metrics‘ partnership with leading customer relationship management (CRM) provider, Sugar CRM, marketers now have another tool to help identify which advertising sources make the phone ring.
Sugar CRM practitioners now can immediately see a number of invaluable data points, including: which marketing sources drive calls, which keywords produce phone calls, the last URL Web visitors were on before calling, a caller’s entire click history before placing the call and the caller’s geographic location as well as numerous customizable features relevant to each client’s specific sales needs.
“The power of adding call tracking data to Sugar CRM lies in the dynamic bi-directional flow of information,” says Stephen Abbey, vice president for Mongoose Metrics.
For more information about how call tracking works with a variety of CRM providers, download our whitepaper “Call Tracking CRM Integration.”