June, 2010

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24
Jun 10

Call Tracking for Mobile? The Whole Scoop in our White Paper “Optimizing Mobile Marketing Conversions”

Today we published a seven-page white paper, “Optimizing Mobile Marketing Conversions” to help marketers understand how to quantify conversions from mobile devices.  This is the third and final installment of our Mobile Marketing white paper series which includes “Mobile Marketing for Business – Part I” and “Mobile Marketing Macro Trends – Part 2.”

“Optimizing Mobile Marketing Conversions” answers the questions:

  1. How can you analyze and attribute a single person-to-person engagement to a specific mobile marketing effort?
  2. How do you create instant feedback loops for this information so that you can react as your market and engagements change?
  3. How can you integrate this actionable data into your existing business process?

If you are spending money and time engaging customers via mobile devices, you need to understand how those customers are interacting with you and how you can improve their interactions.

“Combining call tracking data with web analytics data gives marketers one place to view the full conversion picture for both offline and online conversions.   It is imperative with mobile web interactions to view both types of conversions because even the smallest adjustments to content can result in large conversion changes due to mobile’s limited user interface,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds.

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17
Jun 10

Continuing the CRM Connections: Call Tracking Integrates with Microsoft Dynamics CRM

Customer Relationship Management (CRM) solutions allow organizations to better acquire, manage, serve and extract value from their customers while improving operational efficiency—something that is critical in today’s economy.

By adding call tracking data to your CRM reports you reveal another layer of information about how prospects interact with your brand.

Today we announced another partnership with top CRM provider, Microsoft Dynamics CRM.  “The benefit of adding call tracking data to Microsoft Dynamics CRM lies in the push and pull of dynamic data,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.  He adds, “It’s a smooth-running, two-way street with a data stream of phone calls and Microsoft Dynamics CRM data constantly updating each other.”

For more information about how call tracking data works with a variety of CRM packages, download our white paper “Call Tracking CRM Integration.”

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10
Jun 10

Mongoose Metrics Partners with Sugar CRM to Integrate Call Tracking Data

As web marketers become more sophisticated at understanding their prospects’ digital body language they are also getting smarter about qualifying and quantifying phone calls as a result of online activity.

With today’s announcement of Mongoose Metrics’ partnership with leading customer relationship management (CRM) provider, Sugar CRM, marketers now have another tool to help identify which advertising sources make the phone ring.

Sugar CRM practitioners now can immediately see a number of invaluable data points, including: which marketing sources drive calls, which keywords produce phone calls, the last URL Web visitors were on before calling, a caller’s entire click history before placing the call and the caller’s geographic location as well as numerous customizable features relevant to each client’s specific sales needs.

“The power of adding call tracking data to Sugar CRM lies in the dynamic bi-directional flow of information,” says Stephen Abbey, vice president for Mongoose Metrics.

For more information about how call tracking works with a variety of CRM providers, download our whitepaper “Call Tracking CRM Integration.” 

CRM Circle

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4
Jun 10

Mongoose Metrics Sales Team Gets Gonged

A giant, orchestra-style gong arrived at the Mongoose Metrics offices this week, just in time for top sales guy Matt Fay to ring in another sale.