Call Tracking? There’s an App for That at the Google Analytics Application Gallery.
Today we announced our inclusion in the Google Analytics App Store as one of only 39 applications which include resources from campaign and content management to e-commerce, email marketing, mobile solutions and search optimization. From Google Analytics’ blog: “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”
The GA App Gallery launched on May 5, 2010 and despite our recent inclusion, Mongoose Metrics was the first call tracking solutions provider to integrate our customers’ call tracking data into Google Analytics in 2007, allowing them to view phone call conversions right next to clicks for a full picture of the entire marketing funnel.
From our CEO, Bradley Reynolds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action. Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking. We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions.”
More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways. They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics.