May, 2010

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26
May 10

Part II in Mobile Marketing White Paper Series Released Today “Mobile Marketing Macro Trends”

How will mobile technologies change the way we live today? The second white paper from our three-part series, titled “Mobile Marketing Macro Trends” today is available for free download. 

The paper looks at the development of mobile technology from its inception to today.  An excerpt: “Mobile technology — now in infancy — is positioned to provide an incredible value to humanity by offering immediate interactions with meaningful content from anywhere on the planet.  Brands, corporations, political movements, religions and any entities which depend on interacting with the masses need to understand the progression and power of mobile.”

You’ll learn:

  • The current state of mobile as well as its strengths and weaknesses for marketing.
  • Today’s limitations for consumers and marketers.
  • What the future looks like and how mobile marketing might evolve. 

The paper continues the discussion started with our first white paper about mobile marketing, titled, “Mobile Marketing for Business: An Overview.” 

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21
May 10

Mongoose Metrics Call Tracking Solutions Added to Google Analytics Application Gallery

Call Tracking? There’s an App for That at the Google Analytics Application Gallery. 

Today we announced our inclusion in the Google Analytics App Store as one of only 39 applications which include resources from campaign and content management to e-commerce, email marketing, mobile solutions and search optimization.  From Google  Analytics’ blog: “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”

The GA App Gallery launched on May 5, 2010 and despite our recent inclusion, Mongoose Metrics was the first call tracking solutions provider to integrate our customers’ call tracking data into Google Analytics in 2007, allowing them to view phone call conversions right next to clicks for a full picture of the entire marketing funnel. 

From our CEO, Bradley Reynolds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action.  Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking.  We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions.”

More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways.  They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics. 

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13
May 10

How Mongoose Metrics Protects Customer Data Against Fraud

Today we announced our commitment to strenuous protection of data shared in credit card transactions with our clients, partners and vendors.  Mongoose Metrics is 100 percent compliant with the Payment Card Industry’s (PCI) Data Security Standards (DSS) in accordance with the Worldwide Information Security Standards of the PCI Security Standards Council. 

That means we have guarded against fraud by meeting 12 of 12 requirements of the PCI DSS.  The PCI Security Standards Council, made up of the world’s leading credit card companies including Visa, MasterCard and American Express, created the standards to assist organizations which process card payments prevent credit card fraud by implementing increased security controls. 

“We are proud to offer this extra measure of safety to our stakeholders to protect and assure that all credit card transactions are secure against fraud,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. 

Read and download the Statement of Compliance.

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7
May 10

The Mongoose Metrics White Paper Library is Now Open!

Check us out — Impress your friends with all your knowledge about how call tracking improves ROI by 30 to 40 percent.  Our comprehensive white paper library launches today offering nine free white papers about a variety of call tracking topics. 

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