Noted author, blogger (Occam’s Razor) and thought leader in the field of web analytics, Avinash Kaushik’s new book, “Web Analytics 2.0″ (Sybex 2010) details specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixer of qualitative data, experimentation and testing along with competitive intelligence tools.
The 442-page tome provides hundreds of insightful examples and debunks myths, identifies traps and reveals specific, simple and advanced methodologies to transform your thinking about web analytics.
He mentions Mongoose Metrics on page 379 as a viable vendor for call tracking. Thanks Avinash!
