A team of call tracking experts from Mongoose Metrics will attend Sales Marketing Expo – SMX West – on March 2 – 4, 2010 in Santa Clara, California.  Rob Bisker, Brian Maher and Jeff Tirey will help conference-goers understand the offline impact of online spending while showcasing Mongoose’s innovative product suite of intelligent phone conversion tracking systems. 

Tirey, co-founder and vice president of products for Mongoose Metrics, will speak about “Phone Call Tracking Integration Strategies” in the SMX Theater on Tues., March 2 from 11:40 a.m. to 12 p.m.  His presentation will provide a hands-on overview of the methods and benefits of integrating Mongoose Metrics’ phone call tracking platform with third-party platforms such as web analytics, CRMs, bid management and more.

Stop by the Mongoose Metrics booth for a full demonstration of how call tracking can help your company:

• Optimize online campaigns: Know which campaigns, keywords and marketing tactics drive callers and whether those calls generate revenue – offline or online.
• Improve site design: Understand which pages drive calls – customers may be confused, and there may be opportunities for site usability improvement.
• Save money: Find new ways to more effectively close business online and reduce call volume.
• Save time: Our integrated reporting environment saves time in analysis by consolidated call information with your analytics and CRM providers. 

If you’d like to schedule an appointment while you’re at SMX, please contact Mongoose Metrics’ Sales Director Rob Bisker at rob.bisker@mongoosemetrics.com or 1.877.784.0496.

SMX West happens March 2-4 at the Santa Clara Convention Center. Here’s what’s in store:

Exceptional Content: More than 50 sessions for search marketers of every skill level will be presented. Sessions will cover all of the search topics: paid search advertising (PPC), natural search optimization (SEO), local/mobile search, social media, real-time search and much more. See the agenda for further information. Keynotes & Presenters: You’ll be treated to three outstanding keynote presentations – Microsoft CEO Steve Ballmer, Google’s Director of Research Peter Norvig, and The State of the Search Union panel of search experts. They will be joined by over 125 of the best minds in search marketing who will share their tactics and experiences.

Getting the full picture of online spending just got easier for millions of Google Adwords users.  Mongoose Metrics recently introduced a proprietary technology which lets Google Adwords users easily and immediately view offline conversion data (incoming calls) right next to online conversion data (clicks) within Google Adwords’ report dashboard.  SEO/SEM marketing professionals now can instantaneously understand which keywords are driving phone calls and generating sales.  If you’re using Google Adwords it’s a no-brainer to place your phone call data where it makes the most sense – right next to your PPC data.  Mongoose Metrics is the first – and only – call tracking provider offering this powerful tool to help you get a complete view of offline and online conversions.

By Michael Taylor, BIA Kelsey, February 16, 2010 — Link to BIA Kelsey blog here.  

I had the opportunity to speak with Brad Reynolds, CEO of Mongoose Metrics a Cleveland, Ohio based call measurement and conversion analytics company. Brad was quick to point out that they are not simply a call tracking company, but a company dedicated to linking online and offline conversion so clients can better understand what leads to sales conversions. According to Brad, “Our business is based around illuminating the sales funnel related to offline conversions. Our goal is to make it easy to track online and offline conversions side-by-side. We want to drive actions like tweaking marketing spend and efforts with a full basket of information.”

While some companies focus entirely on online conversions, the reality, according to Mongoose Metrics, is that a large majority of transactions occur offline via the phone. In most cases there is a chain of events that lead to an offline conversion. By better understanding how online and offline media influence the conversion path, marketers have a better sense of what media and messages they should be using to maximize their effectiveness. With good offline and online conversion data in hand, brands can personalize their messages across media to create a conversation and a stronger relationship.

Mongoose Metrics has also been busy putting together an effective international local number tracking network and recently put together deals in Canada and the UK to deliver true local exchange numbers across both countries. Rather than relying on VoIP numbers or toll free numbers, Mongoose is now able to offer local telephone numbers better linking businesses to their local area. “Until recently, it had been nearly impossible for Canadian and UK companies to use local phone numbers to follow visitors from web-to-phone to understand how their websites drive phone calls and ultimately sales,” according to Reynolds. Mongoose Metrics move into the UK and Canada is a first step in expanding internationally.

When asked where call measurement is headed in the near term, Reynolds quickly pointed to mobile. “While many feel there will be transactions handled on the handset, the current reality is that most sites are not fully enabled for mobile screens, requiring too many clicks and too much scrolling. People want to get a quick answer to their question and often will revert to contacting the store or company since it is easier — and they have a phone in their hand to expedite the need for information. Click to call features makes sense on the mobile web and will offer yet another layer in understanding where offline conversions are initiated.”

When asked what other developments they are working on, Reynolds replied, “Mongoose is currently working on a few proprietary products to provide deeper analytics of incoming calls and hopes to create a way to trigger specific actions tied to a recognized set of keywords. This is yet another step Mongoose is taking to help drive conversions and personalize the communication between consumers and advertisers.”

Businesses with customers on both sides of the Atlantic Ocean can now seamlessly connect online web activity to offline (phone call) conversions for maximum efficiency.  Today Mongoose Metrics announced the company’s first foray across the pond to offer local and toll-free call tracking solutions throughout the British Isles.  Britain’s veteran telecom services, Virgin and British Telecom, will provide their top-tier phone call reliability for the new service.  “Whether you want to reach customers around the world or just down the block, our pool of local and toll-free numbers allow businesses to access both options,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.  The company’s UK expansion now makes it possible for multi-national businesses which need a presence on both sides of the Atlantic to leverage all of their online marketing strategies with one call tracking solution.

Companies who do business in Canada now can connect with customers more closely.  Today Mongoose Metrics announced the release of local phone numbers for Canada’s top seven metropolitan markets including Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver and Winnipeg.  Canadian marketers now have never-before-available options to place local phone numbers on their websites and demonstrate their commitment to the local communities where they do business.  Mongoose Metrics’ pool of local Canadian numbers enables businesses which depend on geographically-oriented phone calls to capture important web-to-phone conversion data with a local flavor.  “We believe in delivering products that our customers ask for,” says Bradley Reynolds, chief executive officer for Mongoose Metrics.  He adds, “And with the addition of local numbers for Canada, we’ve demonstrated our dedication to developing solutions which make sense for our clients.”