Ad:tech New York was a big success for the Mongoose Metrics team and the premiere of our new MACI (Marketing, Action, Conversion, and Intelligence) model.  While at the conference, our Vice President, Stephen Abbey, took the time to chat with Bryan Eisenberg of WebmasterRadio.FM. WebmasterRadio.FM is a 24/7 online radio station offering comprehensive knowledge on Internet marketing and conversion. It also served as ad:tech New York’s official radio station. Steve shared his expertise on intelligent phone conversion tracking with Webmaster Radio’s roving reporter and helped expand our message beyond the 15,000 plus in attendance to a worldwide audience.

The conversation reiterated how important it is for companies to track their phone call conversions. “I’m a big fan of call tracking. I think every advertiser who is driving leads…should absolutely do it,” said Eisenberg in his opening. Abbey elaborated on how intelligent call tracking allows clients to relate the hard conversion back to their keyword. “When [customers] call a call center, they [CSRs] can enter through a touch tone pad a code that says ‘I made the sale for ten dollars,’ or ‘I made an appointment’ and then we tie that all in with a plug and play integration with…Google Analytics or Omniture Site Catalyst,” said Abbey. The interview also touched upon our system’s ease of use and how our products help inexperienced marketers incorporate intelligent call tracking. “We put a Java script on your site that takes about 15 to 20 minutes to install.  Then from there we publish dynamic phone numbers every time a  unique visitor comes to the site and that gives you all the market intelligence behind that,” said Abbey of our hassle free installation. With this information, Mongoose Metrics’ customer can see and guide the marketing spend of each campaign to efficiently allocate marketing dollars.  Eisenberg mentioned that he considers Mongoose Metrics’ system “…a fabulous solution I have recommended to a ton of clients.”

If you missed the live broadcast, then you can listen to a digital recording here. To learn more about our intelligent phone call conversion tracking product suite, please visit our website. As Steve said in his interview, “See you there!”

Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496

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