Alan K’necht wrote an excellent blog about offline conversion tracking

http://www.lilengine.com/monetize/tracking-off-line-conversions-1206/

Our business is based around illuminating the sales funnel related to offline conversions.  Our goal is to make it easy for you to track online and offline conversions side by side.  We want to drive actions like tweaking marketing spend and efforts with a full basket of information.

Ad:tech New York was a big success for the Mongoose Metrics team and the premiere of our new MACI (Marketing, Action, Conversion, and Intelligence) model.  While at the conference, our Vice President, Stephen Abbey, took the time to chat with Bryan Eisenberg of WebmasterRadio.FM. WebmasterRadio.FM is a 24/7 online radio station offering comprehensive knowledge on Internet marketing and conversion. It also served as ad:tech New York’s official radio station. Steve shared his expertise on intelligent phone conversion tracking with Webmaster Radio’s roving reporter and helped expand our message beyond the 15,000 plus in attendance to a worldwide audience.

The conversation reiterated how important it is for companies to track their phone call conversions. “I’m a big fan of call tracking. I think every advertiser who is driving leads…should absolutely do it,” said Eisenberg in his opening. Abbey elaborated on how intelligent call tracking allows clients to relate the hard conversion back to their keyword. “When [customers] call a call center, they [CSRs] can enter through a touch tone pad a code that says ‘I made the sale for ten dollars,’ or ‘I made an appointment’ and then we tie that all in with a plug and play integration with…Google Analytics or Omniture Site Catalyst,” said Abbey. The interview also touched upon our system’s ease of use and how our products help inexperienced marketers incorporate intelligent call tracking. “We put a Java script on your site that takes about 15 to 20 minutes to install.  Then from there we publish dynamic phone numbers every time a  unique visitor comes to the site and that gives you all the market intelligence behind that,” said Abbey of our hassle free installation. With this information, Mongoose Metrics’ customer can see and guide the marketing spend of each campaign to efficiently allocate marketing dollars.  Eisenberg mentioned that he considers Mongoose Metrics’ system “…a fabulous solution I have recommended to a ton of clients.”

If you missed the live broadcast, then you can listen to a digital recording here. To learn more about our intelligent phone call conversion tracking product suite, please visit our website. As Steve said in his interview, “See you there!”

The Mongoose Metrics team will attend ad:tech New York this week and showcase Mongoose’s innovative product suite of intelligent phone conversion tracking systems. Composed of Stephene Abbey, Matt Fay, Drew Johnson, Brad Reynold, Nick Bonner, Tom Cooper, and Jeff Tirey; the Mongoose Metrics team will focus on the comprehensive MACI idea that incorporates Marketing, Action, Conversion, and Intelligence. MACI closes the loop between keyword tracking and return on investment (ROI). It helps illuminate the client’s entire conversion process and let them interactions at both ends of the sales funnel.

The “Event for Digital Marketing,” ad:tech New York brings together technology leaders so that they may learn from each other and better compete at the vanguard of online marketing. The New York City conference is just one of the ten ad:tech conferences in seven countries worldwide.

Over 250 exhibitors will present at ad:tech New York on November 4-6th. Come visit Mongoose Metrics at Both 2030 to learn about MACI and our commitment to simple solutions for our clients. We offer clients the opportunity to increase ROI with our patent pending AccuTrack Session technology. Session assigns a tracking number to each unique visitor session to a client’s website and collects granular data with each conversion. AccuTrack Session can hand several strands of unique data (caller ID, call lengths, location, etc) and this rich information demonstrates what keywords drive phone calls.

We will also exhibit our AccuTrack 1:1 and AccuTrack Source products. Both offer conversion integration, but on a smaller scale for  modest campaigns. Both associate calls from marketing campaigns to a unique tracking number. Whether from a billboard or web banner ad, our clients can understand what generates traffic to their site and how to best maximize marketing dollars.

Each of our products adheres to the MACI protocol and a holistic understanding of marketing data. Our systems seamlessly export data into existing web analytics programs such as Google Analytics and Omniture Site Catalyst.

We look forward to seeing everyone and introducing booth visitors to MACI, the AccuTrack line of products, and Mongoose Metrics. Remember, we are at Booth 2030. For more information on ad:tech New York, please visit their website.

The Mongoose Metrics team goes west in the second week of November to attend PubCon 2009 in sunny Las Vegas, Nevada. Formally known as the WebmasterWorld’s Search & Internet Marketing Conference, PubCon Las Vegas 2009 brings together online marketers, search engine optimizers, and web executives from across the globe. Using their trade skills to the best effect, PubCon Las Vegas 2009’s organizers have heavily promoted the event and attracted speakers representing 100-plus tech companies, media organizations, and non-profits. Everything happens in a fun environment heightened by the lure of the Strip outside the North Hall of the Las Vegas Convention Center.

Mongoose Metrics will be fresh from their trip to ad:tech New York the week before and the launch of the new MACI company commitment. The acronym stands for Marketing, Action, Conversion, and Intelligence and summarizes our promise to offer clients a holistic understanding of their online-offline conversions.

Aside from networking, Mongoose Metrics will also take part in one of the conference sessions. Jeff Tirey, VP of Products, will share his expertise when he presents on Lead Generation and CPA Marketing. Jeff will co-present with representatives of Global Media Direct, Offers.com, and RankSense. Expect Jeff to explain how a comprehensive understanding of keyword lead generation can efficiently allocate a company’s marketing dollars. Our patent pending AccuTrack Session product maximizes keyword return on investment by individually tracking each online keyword without the need for individualized tracking numbers. This proves ideal for large companies with thousand of keywords. By better understanding what keywords drive web hits and which ones underperform, Mongoose Metrics helps our clients outperform and outbid their competitors on new keywords.

We look forward to sharing our unique solutions with the attendees at PubCon Las Vegas 2009 and strengthening our position at the head of intelligent phone conversion tracking. If you are in the Las Vegas, Nevada area from November 10-13th, then please come and visit us. For more information on PubCon Las Vegas 2009, please visit their website.