October 27, 2009 - Cleveland

Mongoose Metrics introduces click to call functionality into their product set.   Customers can place a simple and customizable button on their website enabling their visitor to enter a phone number and connect the call.

Click-to-call with Mongoose Metrics has distinct advantages:

• Full Integration into Mongoose Metrics keyword level session based tracking.
• Full Integration into Mongoose Metrics ROI Feedback system allowing you to directly log call results.
• Brand Integrity - preserve the heavily branded 800 number for your business while still getting granular session-based ROI data.
• Simple to customize - Javascript button and graphics can be incorporated into any site design.
• Combine click-to-call with existing dynamic number display technology at no extra cost.
• Mobile Integration - for mobile phone displays, provide a simple button-based method to generate tracked calls for your campaigns.

In addition, this feature can leverage existing Mongoose Metrics integrations into leading CRM (Salesforce, SugarCRM, MicrosoftCRM) and Web Analytics (WebTrends, Omniture SiteCatalyst, Google Analytics) packages allowing you to visualize and compare click to call conversions to direct dial and web conversions.

For example, if a search marketer bids on the term ‘blue tractors’ with phrase or broad match, the ad will appear for search queries such as ‘fast blue tractors’ or ‘cheap used blue tractors’. While this is good for advertisers, they do not know the exact search query entered into the original search. With the new raw search query feature, clients are able to see both the bid term - ‘blue tractors’ and the search query - ‘cheap used blue tractors’.

This is yet another Mongoose Metrics feature that helps our clients gain a deeper understanding of what keywords drive phone calls to their business.

Feel free to contact us if you would like more information about our solutions.

Mongoose Metrics innovates again with its ROI Feedback feature.  Mongoose Metrics’ ROI Feedback system enables customers to gain a high level view into their phone conversions by allowing them to directly input call results after each call has completed.

ROI Feedback allows you to track the performance of your phone call conversions without requiring any new infrastructure or complex integration. This enables any customer, regardless of their internal infrastructure to correlate a dollar amount, or any custom value to each call. When a call comes through, the order taker will be notified and at the end of the call they will input one or more values for that lead. This information is then passed into the Mongoose reporting system where it can be viewed in our UI, Google Analytics, or through a custom integration into your current reporting system. Correlating a value to each call allows you gain a deeper understanding of what keywords and landing pages are driving highly qualified leads and ultimately revenue.    

Some examples of data which could be reported back to Mongoose by the customer are order ID, sale amount, an indicator of whether the call was successful or not, or as simple as an indicator of whether the lead is qualified or not. Examples of industries where there are strong synergies would be lead generation, ecommerce, and affiliate sales tracking among many others.

This is just one of many Mongoose Metrics innovations that gives you increasingly granular data surrounding phone call conversions and the online event that triggered them.

Please contact us if your business could benefit from this feature.