In my last post I explained some of the main points of the Mongoose Metrics AccuTrack Session model. The great thing about the AccuTrack Session model is that search engine marketing managers no longer have to worry about being charged per number or per minute. Instead, they are only charged per visitor session. This saves marketing managers time and gives them some budget flexibility as charges are directly associated to the campaign spending.

However, SEO managers are unable to control organic traffic unlike paid search. This leaves them worried about extra costs associated with unecessary keywords they do not want tracked. Mongoose Metrics offers a solution that lets managers create exclude and include keyword lists.

Exclude Keyword List:

For example, lets say you did a case study on a particular client that makes blue widgets. Because the term “blue widgets” is posted on your site you may receive some organic traffic from that keyword. These hits do not originate from qualified searches and do not typically convert into phone conversions. This is where the AccuTrack Session Filtering feature can help.

The filtering feature allows SEOs to control which keywords are tracked by creating a negative keyword list. Setup is similar to the negative keyword list commnd on Google Adwords. The exclude keyword list helps users looking to save money on unqualified keywords.

Include Keyword List:

The include list is great for search engine marketers who want to track only a portion of their keywords. This is ideal for search marketers that do not want to incur a cost for their low volume long tail keywords. Instead of picking the keywords that should not be tracked, search engine managers can pick exactly which keywords are tracked. This give clients additional flexibility in the costs associated with AccuTrack Session.

Many clients use the exclude and include filters to track portions of their keywords on a monthly rotation. This gives them insight into what keywords are converting without the need for additional marketing dollars.

Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496