This post provides an overview of Mongoose Metrics’ AccuTrack Session keyword level phone call tracking product. In particular it will describe how a key benefit of AccuTrack Session is its ease of use.

Our customers want a phone call tracking platform that is easy to setup and easy to manage.  This is especially true for online marketers who manage PPC campaigns.  Marketers want a product that does not require a great deal of acclimation or extensive maintenance.  Low maintenance is of particular importance as its common for PPC campaigns to make experimental changes in keywords and bidding.  The last thing our customers want is to make changes in their PPC campaign only to be saddled with further maintenance burdens within Mongoose Metrics.

AccuTrack Session keyword level phone call tracking was designed to meet these needs.   AccuTrack Session, is our new keyword level phone call tracking product designed to track phone call conversions from both PPC and organic search campaigns.  AccuTrack Session uses ans an innovative pricing model where the customer only pays for the publishing of the phone number.  The Session Publishing Cost (SPC) pricing model allows our customers to easily understand what their campaign’s phone call tracking costs will be by looking at their monthly paid click volume.  There are no minute usage charges with AccuTrack Session nor are there monthly charges for holding the tracking phone numbers.

Easy To Understand Campaign Cost

Keyword level phone call tracking often requires the need for many phone numbers and there are uncertainties around phone call minute usage.  Often an analysis of the campaign’s traffic volume, major keywords and call usage is required before a keyword level phone call tracking campaign can begin. In addition there is often the need for client communication and budget approval.  With AccuTrack Session the decision process is simplified.  To predict cost, only an estimate of the campaign’s monthly click volume is neecessary.  Since there are no minute usage charges, a huge uncertainty regarding minute usage cost is removed from the decision making process.  This means faster decisions and greater efficiency when launching a keyword level phone call tracking campaign.

Easy Setup

Setup requires only basic HTML skills. .  It is a one-time setup and no further changes on the campaign website are required.  Once setup, AccuTrack Session publishes the tracking number to the campaign page. This removes the need for customers to manage and publish tracking numbers.  In addition, there is no need to upload your campaign’s keywords to AccuTrack Session .

Automatic Tracking Number Management

AccuTrack Session automates the provisioning of tracking numbers to the customer’s campaign.  Tracking numbers provisioned are private numbers used exclusively for the customer’s campaign. These numbers are not shared across different campaigns or customers.  The benefit with automatic tracking number provisioning is that as the customer makes changes to their campaign there is no need to return to Mongoose Metrics to provision more numbers.  Tracking numbers can be either local or toll-free.

Automatic Postback Reporting to Web Analytics Package

When a phone call comes in through an AccuTrack Session campaign, the call is automatically reported back to the customer’s web analytics account.  The reporting includes the keyword that drove the call in addition to call details such as the incoming caller’s phone number and call duration.  For example, Google Analytics users can then see the phone calls reported in the Campaign section of Google Analytics and by filtering to the dimension of ‘keyword’ they can then see what keywords drove phone calls.

Like all Mongoose Metrics’ products, AccuTrack delivers reliable data into the customers preferred web analytics package in a simple and easy to use system.