Last week on the Google Analytics Blog, Sebastian Tonkin wrote about the new a Google Analytics feature which allows Adwords advertisers to import Google Analytics goals directly into Google Adwords conversion data. This is great news for those who use the conversion optimizer feature in Google Adwords to obtain better conversion rates.  This also means that you no longer have to use two different conversion codes on the goal/conversion page. Instead of using both the Adwords conversion tracking code and the Google Analytics goal code to track other traffic, you only need to use the Google Analytics goal code.

However, I want to point out that traffic from Adwords is tracked differently than normal organic and direct traffic.  Google Adwords traffic is cookied while normal traffic is tracked as a user goes from  page to  goal page. While the Adwords conversion code is no longer needed, Adwords traffic is still tracked with cookies. Keep in mind that in order for Goals in Anayltics to work traffic can not be redirected from another site to your goal page. For example, if a user is at a site and clicks on the goal page, they can not be redirected to another site or server. The new feature is helpful, but remember the differences pertaining to Adwords traffic.

Tags: AdWords, Anayltics, Google Adwords, Google Anayltics

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