We have been getting a lot of inquires on what kind of data marketers will see in the Mongoose Metrics AccuTrack Session interface. I want to hit on some of the key metrics that are reported.
In the AccuTrack Session model, marketers are able to track as many organic and paid keywords that they want. This includes keywords in all organic search engines such Google, Yahoo, Bing, and paid search programs such as Google Adwords and Microsoft Adcenter. Because we enable marketers to track such a board range of keywords and search engines, we can offer keyword specific data such as:
• Campaign – (This is a user defined field)
• Keyword – The exact search query that the customer typed in
• Source – Google, Yahoo, Bing, etc
• Traffic – Orgainc or PPC
• Ad – Which PPC ad the visitor clicked on (Great for split testing)
- It is important to note that this information is reported regardless if a visitor called the tracking number or not
Alongside the keyword data, the marketers can also find information about who is calling. This includes the following:
• Time and Date
• Caller ID number
• Caller Name
• Length of Call
• Location
• Last URL visited – This is great for seeing what page the visitor found your number and called in on
All of this call tracking data can be sorted and filtered out to a specific campaign or any other phone tracking metric. All this data is stored in one convenient location that offers clients speed and easy accessibility. In fact, the reporting happens so quickly that I have been able to tell clients their exact keyword and last URL visited as they call in.
Tags: call tracking reports, keyword tracking reports, phone tracking reports
