I wanted to take some time in this post to outline an important cost control feature within our AccuTrack Session service. I’m really excited about this service and look forward to sharing it with you  To back up a moment, AccuTrack Session is a business class keyword level phone call tracking service that allows our customers to understand  what drives phone calls from both paid search and organic search campaigns at the keyword level.

A key innovation with AccuTrack Session is our billing model. It uses a Session Publishing Cost (SPC) and Mongoose Metrics only charges a small fee to publish a tracking number to our customer’s ppc/organic campaign visitor session.  The SPC is the only cost and there are no minute usage costs nor monthly tracking number rental fees.  The SPC billing model benefits our customers by making it far simpler to understand the keyword level phone call tracking costs.  As part of Mongoose Metrics commitment to business class phone call tracking, we understand that campaign setup and management need to be simple and fast for our customers. Anything else will only delay campaign setup and add extra management time for our customers. AccuTrack Session’s billing model will remove concerns over  monthly minute usage.  This means that our customers can create keyword tracking campaigns with less decision and communication overheard both internally and with their PPC clients.

Ok, back to Keyword Publishing Threshold…

 Since AccuTrack Session charges a session publishing cost the first question about our pricing model is what happens with high volume keywords?  To solve this problem we have a Keyword Publishing Threshold which acts as a maximum cost per keyword spending.  As a simple example, if a campaign had only one keyword, but that keyword drove 5,000 clicks  and the SPC cost was 9 cents per publishing, we would not charge $450 monthly to track that keyword.  We realize this level of spending for an individual keyword is unrealisitc.

Our Keyword Publishing Threshold thresholds solves the cost problem with high frequency keywords.

 What happens is that with every campaign there is a Keyword Publishing Threshold.  The threshold says, “Do not charge for a session publishing once individual keyword spending has reached X level”.  As an example, if a customer’s Keyword Publishing Threshold was set to $48.00, our SPC billing system would charge for the phone call session publishing until $48 accrued for that month.  After that, AccuTrack Session will continue to make the tracking phone number publishing but there will be no more charges.

AccuTrack Session’s cost controls for high volume keywords allows our customers to have campaigns with both high volume keywords and low frequency long-tails with no worries on excessive spending.

If you have questions about this feature or about AccuTrack Session please give us a call.

Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496