How To Set-up Phone Call Tracking With Google Analytics
This page provides step by step instructions as well as common questions regarding how to integrate Mongoose Metrics’ Phone Call Tracking service with Google Analytics.
Set-Up Instructions
- Create a Mongoose Metrics account. There is a demo code on the sign-up page. Use the code to fully test the service risk free. With all demo accounts you will not be charged, however you must place your credit card on file with our service.
- Provision a Mongoose Metrics tracking phone number. After provisioning the number you must do two things:a) Map the tracking number to a destination number. The destination number is the phone number that will ring when the tracking number is dialed.b) Next, within the ‘Trackable Phone Number’ section of your Mongoose Metrics account click on the ‘web analytics’ link next to your tracking number. This will take you to the web analytics set-up page. Once there, enter the URL which the Mongoose Metrics’s phone server will visit once the tracking phone number is dialed. We suggest you use the Google Analytics URL Builder tool in order to properly tag the URL. When the URL is properly tagged with a campaign, keyword, medium and source the call event will appear in the ‘Campaign’ section of your Google Analytics reports.
- Ensure that the URL you have designated the Mongoose Metrics phone server to visit has your Google Analytics js snippet on the web page. If you have already set-up Google Analytics this step should be complete.
That’s it! When the tracking phone number is dialed, the Mongoose Metrics phone server will issue an automated browser visit your specified URL. This will represent the call activity back to your Google Analytics reports.
Frequently Asked Questions
How is the phone call event represented in my Google Analytics reports?
A phone call is expressed as a unique visitors with one page view. By using the Google URL Builder to help define the medium of the campaign as, ‘phone’ you can infer that one unique visitor is equal to one phone call. The image below taken from a Google Analytics report demonstrates how the phone call event will appear in your account when defining the medium as ‘phone’ in the link to your tracking page.
Where do I view Mongoose Metrics phone call activity within my Google Analytics reports?
We suggest using the Google Analytics URL Builder in order to properly tag the tracking URL of your hidden web page. In the tracking URL define campaign medium as possibly ‘phone’ and use campaign name to represent the name of your marketing campaign where the tracking number is placed. To view offline phone call activity you can click on ‘Campaigns’ in the left menu of Google Analytics under the ‘Traffic Sources’ section. From there, you’ll see the campaign of the offline tracking phone number if you tagged the link using the Google URL Builder.
How are calls which are not answered handled?
If the tracking phone number is dialed and connected to the destination number, our phone call server will place a visit to your hidden tracking page. This will include calls that go unanswered.
I’m using paid search, how can I track in Google Analytics the keyword that delivered the offline phone call?
This can be accomplished by passing the tracking number in the destination link of your ad and from there publishing the tracking number to the landing page. You will need to provision a separate tracking number for each keyword, ad group or campaign you wish to track. Click here to see detailed set-up instructions.
