This example illustrates how Mongoose Metrics can be used as a new vehicle for monetizing Internet leads.

In any industry which search engine optimization (SEO) tools or search engine marketing (SEM) tools can develop leads, the Mongoose Metrics system can be layered on top of existing lead monetization to turn some web-based leads into phone leads. The goal of Mongoose Metrics is to provide a vehicle to convert existing leads into more valuable phone calls.

In many industries, phone leads are preferable and more valuable than internet leads. Industries in which short decision time is a critical factor or where the product is often shopped around to multiple vendors benefit greatly by phone leads because they increase close percentages. These industries are generally more traditional, non internet-centric businesses.

If a SEO is currently selling internet leads via email to these businesses, he or she should expect a 10-20x upsell on any phone leads delivered.

Some examples of SEO concentrations which could benefit greatly from the Mongoose Metrics Call Converter SEO tool would be Mortgage SEO, Legal SEO, Home Improvement or Repair (Plumbing SEO, Landscaping SEO, Fencing SEO, Siding SEO, Roofing SEO, Flooring SEO), Mattress SEO, Car Repair SEO and Auto Repair SEO, as well as Heating and Cooling / HVAC companies.

Sign up now for a $10 Free Trial of the Mongoose Metrics Call Tracking Service

This entry was posted on Saturday, March 15th, 2008 at 9:57 am and is filed under Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.