Example – SEO Call Tracking/SEO Pay Per Call

This example illustrates how Mongoose Metrics can be used as a new vehicle for monetizing Internet leads.

In any industry where search engine optimization (SEO) tools or search engine marketing (SEM) tools can develop leads, the Mongoose Metrics system can be layered on top of existing lead monetization to turn some web-based leads into phone leads.

In many industries, phone leads are preferable and more valuable than Internet leads. Industries that work with short decision time or prone to ample customer research benefit greatly by phone leads because they increase close percentages. These industries are generally traditional, non Internet-centric businesses.

If a SEO is currently selling Internet leads via email to these businesses, he or she should expect a 10-20x upsell on any phone leads delivered.

Some examples of SEO concentrations that can benefit greatly from the Mongoose Metrics Call Converter SEO tool are; Mortgage SEO; Legal SEO; Home Improvement or Repair (Plumbing SEO, Landscaping SEO, Fencing SEO, Siding SEO, Roofing SEO, Flooring SEO); Mattress SEO; Car Repair SEO; Heating and Cooling SEO; and, Auto Repair SEO.

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