This example shows how Mongoose Metrics enables advertisers to create new demand for their inventory simply by changing the method of reimbursement to a cost per acquisition model.

A media conglomerate with radio stations in five cities is having a tough time selling advertising during the 12am to 5am programming window. With inventory in need of buyers, the radio station decides to use Mongoose Metrics to enable a trackable CPA program for potential advertisers.

Advertisers wishing to promote their products during this time are given a station controlled phone number. These advertisers are billed a cost per call by the radio station for any dials to the station controlled phone numbers.

This is a win-win for the radio station and the advertiser. The station is able to fill surplus inventory and the advertiser is able to guarantee a fixed cost for measured results. The station also has access to the CDR records to monitor the performance of the advertising and can shift advertising spots to those advertisers generating more lucrative calls.

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