An Internet phone directory provider aggregates phone numbers for specific products and services correlated with cities. For example, dry cleaning in Elmhurst, Illinois. When people search on Google for dry cleaning in Elmhurst, the first link returned is the phone directory provider. After clicking on the link, the visitor sees all of the dry cleaning providers in Elmhurst. The phone directory provider (PDP) allows each vendor in the listing to purchase phone leads for a set rate. The PDP then supplies a Mongoose Metrics phone number and maps it to the vendor. The PDP lists the Mongoose Metrics phone number for the vendor business in the directory and collects a pay-per-call advertising fee for each call that is made.

The PDP has access to sophisticated reports and is able to directly import billing information into their system via an Excel spreadsheet.

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