This example illustrates how an SEO (Search Engine Optimizer), providing online leads to the mortgage industry, can use Mongoose Metrics services to sell much more profitable phone call leads rather than email leads.

Currently, a search engine optimizer (SEO) focusing on mortgage leads is the top Google result for San Francisco and Seattle. The mortgage lead website has users type in their information and it then e-mails those leads to mortgage broker ABC.

This SEO establishes a Mongoose Metrics account and chooses phone numbers in the 415 (San Francisco) and 425 (Seattle) area codes. The SEO then points those numbers to the mortgage broker’s sales line. Once the service has been activated through the Mongoose Metrics portal, the SEO agent adds the new phone number to its web pages pertaining to Seattle and San Francisco Mortgages, offering the people who are browsing the site the ability to contact a mortgage broker directly.

The SEO is able to negotiate a ten-fold increase in payment on any leads which it has converted to phone calls. The SEO has also found that the Mongoose Metrics solution offers an upsell in its lead generation revenue by converting a percentage of its lower-value email leads into high-value phone calls. The SEO is also free to change the mapping of their phone numbers to a different mortgage broker or choose new numbers which can be assigned to different mortgage brokers in the target markets.

This entry was posted on Saturday, March 15th, 2008 at 9:10 am and is filed under Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.