This example illustrates how an SEO (Search Engine Optimizer), providing online leads to the mortgage industry, can use Mongoose Metrics services to sell much more profitable phone call leads over plain email leads.

Currently, a search engine optimizer (SEO) focusing on mortgage leads is the top Google result for San Francisco, California and Seattle, Washington. The mortgage lead website asks users to type in their information online before sending the data as an e-mail lead to mortgage broker ABC.

This SEO establishes a Mongoose Metrics account and chooses phone numbers in the 415 (San Francisco) and 425 (Seattle) area codes. The SEO then points those numbers to the mortgage broker’s sales line. Once the service has been activated through the Mongoose Metrics portal, the SEO agent adds the new phone number to its web pages pertaining to Seattle and San Francisco Mortgages. This offers visitors browsing the site the ability to contact a mortgage broker directly.

The SEO is able to negotiate a ten-fold increase in payment on any leads converted to phone calls. The SEO has also found that the Mongoose Metrics solution offers an upsell in its lead generation revenue by converting a percentage of its lower-value email leads into high-value phone calls. The SEO is free to change the mapping of their phone numbers to a different mortgage broker or choose new numbers to assign to different mortgage brokers in the target markets.

Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496