Political Organizations are heavy marketers during campaign time. Specifically state or national party apparatus can provide their districts with the tools to effectively track inbound phone calls to judge the effectiveness of particular strategies.An example service is one where organizations publish numbers for citizens to learn more about the candidate. These numbers are 400 Mongoose Metrics numbers mapped back to the Organization’s Interactive Voice Response (IVR) system. Through the Mongoose Metrics system, the Organization learns which calls to action are most effective in a particular market. Adding in the Caller Identification information allows the political group to generate a personalized mailing and calling list of interested parties which should be canvassed before the election.

Political Action Committees (PACs) or 527 groups can also use Mongoose Metrics to track their effectiveness in driving contributions and action to the party of their choice.

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This entry was posted on Saturday, March 15th, 2008 at 10:00 am and is filed under Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.