An advertising agency uses Mongoose Metrics reports and tools to demonstrate campaign effectiveness, advertising return on investment (ROI), and marketing ROI to their clients.
An advertising agency with multiple middle-market clients is being pushed to demonstrate that they deserve a substantial portion of their clients’ marketing budgets. On the next quarter’s campaigns, the agency offers Mongoose Metrics Call Analyzer with Caller Identification as a value-add.
For one specific client, the agency recommends a combination of radio, print, television, and internet advertising. The advertising agency obtains 10 Mongoose Metrics numbers corresponding to each piece of media. Using these phone numbers, the advertising agency is able to show to the customer CMO or VP of Marketing clear marketing metrics that demonstrate the results generated from particular creative and media strategies. This enables the client CMO to evaluate the campaign ROI through existing web analytics and make informed decisions on targeted marketing spending. This accountability for marketing spend also improves the relationship between agency and client.
Additionally, the agency used the Caller Identification feature to produce a daily report for their client showing the contact information for each of the callers on the Mongoose Metrics numbers. The client is then able to follow up with additional touches in order to cement the new relationship.
Through the Mongoose Metrics management portal, the agency is able to create and manage hundreds of campaigns across multiple clients.
