Political organizations are heavy marketers during campaign season.  State or national party committees can provide their districts with the tools to effectively track inbound phone calls to judge the effectiveness of particular strategies. An example service is one where organizations publish numbers for citizens to learn more about the candidate. These numbers are 400 Mongoose Metrics numbers mapped back to the organization’s Interactive Voice Response (IVR) system. Through the Mongoose Metrics system, the organization learns which calls to action are most effective in a particular market. Adding in the Caller Identification information allows the political group to generate a personalized mailing and calling list of interested parties requiring canvassing before the election.

Political Action Committees (PACs) or 527 groups can also use Mongoose Metrics to track their effectiveness in driving contributions and interest to the party of their choice.

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An Internet phone directory provider aggregates phone numbers for specific products and services correlated with cities. For example, dry cleaning in Elmhurst, Illinois. When people search on Google for dry cleaning in Elmhurst, the first link returned is the phone directory provider. After clicking on the link, the visitor sees all of the dry cleaning providers in Elmhurst. The phone directory provider (PDP) allows each vendor in the listing to purchase phone leads for a set rate. The PDP then supplies a Mongoose Metrics phone number and maps it to the vendor. The PDP lists the Mongoose Metrics phone number for the vendor business in the directory and collects a pay-per-call advertising fee for each call that is made.

The PDP has access to sophisticated reports and is able to directly import billing information into their system via an Excel spreadsheet.

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This example illustrates how Mongoose Metrics can be used as a new vehicle for monetizing Internet leads.

In any industry where search engine optimization (SEO) tools or search engine marketing (SEM) tools can develop leads, the Mongoose Metrics system can be layered on top of existing lead monetization to turn some web-based leads into phone leads.

In many industries, phone leads are preferable and more valuable than Internet leads. Industries that work with short decision time or prone to ample customer research benefit greatly by phone leads because they increase close percentages. These industries are generally traditional, non Internet-centric businesses.

If a SEO is currently selling Internet leads via email to these businesses, he or she should expect a 10-20x upsell on any phone leads delivered.

Some examples of SEO concentrations that can benefit greatly from the Mongoose Metrics Call Converter SEO tool are; Mortgage SEO; Legal SEO; Home Improvement or Repair (Plumbing SEO, Landscaping SEO, Fencing SEO, Siding SEO, Roofing SEO, Flooring SEO); Mattress SEO; Car Repair SEO; Heating and Cooling SEO; and, Auto Repair SEO.

Sign up now for a $10 Free Trial of the Mongoose Metrics Call Tracking Service

An advertising agency uses Mongoose Metrics reports and tools to demonstrate campaign effectiveness, advertising return on investment (ROI), and marketing ROI to their clients.

An advertising agency with multiple middle-market clients is being pushed to demonstrate that they deserve a substantial portion of their clients’ marketing budgets. On the next quarter’s campaigns, the agency offers Mongoose Metrics Call Analyzer with Caller Identification as a value-add.

For one specific client, the agency recommends a combination of radio, print, television, and internet advertising. The advertising agency obtains 10 Mongoose Metrics numbers corresponding to each piece of media. Using these phone numbers, the advertising agency is able to show to the customer CMO or VP of Marketing clear marketing metrics that demonstrate the results generated from particular creative and media strategies. This enables the client CMO to evaluate the campaign ROI through existing web analytics and make informed decisions on targeted marketing spending. This accountability for marketing spend also improves the relationship between agency and client.

Additionally, the agency used the Caller Identification feature to produce a daily report for their client showing the contact information for each of the callers on the Mongoose Metrics numbers. The client is then able to follow up with additional touches in order to cement the new relationship.

Through the Mongoose Metrics management portal, the agency is able to create and manage hundreds of campaigns across multiple clients.

Sign up now for a $10 Free Trial of the Mongoose Metrics Call Tracking Service

This example shows how Mongoose Metrics enables advertisers to create new demand for their inventory simply by changing the method of reimbursement to a cost per acquisition model.

A media conglomerate with radio stations in five cities is having a tough time selling advertising during the 12am to 5am programming window. With inventory in need of buyers, the radio station decides to use Mongoose Metrics to enable a trackable CPA program for potential advertisers.

Advertisers wishing to promote their products during this time are given a station controlled phone number. These advertisers are billed a cost per call by the radio station for any dials to the station controlled phone numbers.

This is a win-win for the radio station and the advertiser. The station is able to fill surplus inventory and the advertiser is able to guarantee a fixed cost for measured results. The station also has access to the CDR records to monitor the performance of the advertising and can shift advertising spots to those advertisers generating more lucrative calls.

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• Do you want clearly defined metrics linking marketing dollars to new sales?
• Do you want to know how to best allocate your marketing dollar to generate sales?
• Are you wondering, Is that phonebook advertisement worth your invesment?
• Do you feel that marketing expenditures need to be more accountable to hard sales facts?

We provide the answers to all of these questions and MORE at Mongoose Metrics

If you are a CEO, CMO, CFO, or Sales and Marketing manager, you understand that company expenditures must generate a tangible and speedy return on investment (ROI). Mongoose Metrics provides you with the tools to track every advertisement you run with fine-tuned granularity, allowing the tracking by market, media type, creative, or any combination therein.

Creating value with Mongoose Metrics is simple

1. Create a Mongoose Metrics account

2. Allocate phone numbers for your marketing campaigns through our portal

3. Direct these numbers through our management portal to your sales line

Those three steps can be completed in minutes. Once finished, you are ready to start tracking calls and evaluating ROI! You can also add or return phone numbers instantly at any time depending on your internal marketing requirements.

To try Mongoose Metrics, sign up now for a $10 Free Trial of the Mongoose Metrics Call Tracking Service. We aren’t asking for any commitments or deposits. We just want you to experience the power of tracking marketing ROI.

This example illustrates how an SEO (Search Engine Optimizer), providing online leads to the mortgage industry, can use Mongoose Metrics services to sell much more profitable phone call leads over plain email leads.

Currently, a search engine optimizer (SEO) focusing on mortgage leads is the top Google result for San Francisco, California and Seattle, Washington. The mortgage lead website asks users to type in their information online before sending the data as an e-mail lead to mortgage broker ABC.

This SEO establishes a Mongoose Metrics account and chooses phone numbers in the 415 (San Francisco) and 425 (Seattle) area codes. The SEO then points those numbers to the mortgage broker’s sales line. Once the service has been activated through the Mongoose Metrics portal, the SEO agent adds the new phone number to its web pages pertaining to Seattle and San Francisco Mortgages. This offers visitors browsing the site the ability to contact a mortgage broker directly.

The SEO is able to negotiate a ten-fold increase in payment on any leads converted to phone calls. The SEO has also found that the Mongoose Metrics solution offers an upsell in its lead generation revenue by converting a percentage of its lower-value email leads into high-value phone calls. The SEO is free to change the mapping of their phone numbers to a different mortgage broker or choose new numbers to assign to different mortgage brokers in the target markets.

Summary: This post explains how Google Analytics users can leverage the Google Audio Ads integration to not support both online ROI and offline phone call ROI via Mongoose Metrics phone call tracking technology.

Google Analytic announced integration with Google Audio Ads this week. The integration allows Google Analytics users who run Google Audio Ads campaigns to see a special overlay report that shows both the radio ad broadcast schedule and website visitors. The report allows the Google Analytics user to clearly see the correlation between spot broadcasts and site visits and conversions. As rich as the overlay report is, a simple solution exists that allows Google Audio Ads advertisers to track phone calls driven from their radio spot campaigns.

Using Mongoose Metrics With Google Audio Ads

As a brief walk through, a Mongoose Metrics trackable phone number can be used in radio spots as the call to action phone number and also in the web campaign’s landing page.  When the number is dialed, the phone call event will be logged back to Google Analytics within the campaign section.

In this way, Google Audio Ads advertisers can create radio campaigns that can target both web based conversions and offline phone call conversions.