Over the past couple of years, more and more people have begun using the social media site Twitter for obtaining information and connecting with others. In fact, news programs have even started to use people’s comments, or “tweets,” as sources for the latest stories. But perhaps what is most interesting to see is how Twitter has affected the ways of business around the world. For although it is mostly celebrities and sports figures that are grabbing headlines with tweets about their activities, many companies have also embraced this unique form of social media to connect with customers – often with great results.

Mongoose Metrics has quickly established itself as the authority for online marketing information in the Twitterverse. With a following of nearly 3,000 users and a Klout score of 29, it is obvious that many individuals are using the company’s Twitter page as the source for various forms of marketing intelligence. Since Mongoose Metrics joined Twitter in 2008, they have been tweeting incessantly about web analytics, SEO, PPC, B-to-B, Mobile Search, Social Media, and ROI Analysis.Mongoose Metrics’ CEO Bradley Reynolds believes that the company’s success on Twitter shows that the interaction between companies, competitors and customers is continuing to change. He says, “Our immediate success at engaging with potential customers and educating the business-to-business audience at large — not only about our core products and services but about emerging marketing trends — has been a powerful lesson in how social media plays a growing role in business-to-business marketing.”

Overall, Mongoose Metrics has embraced their growing influence on Twitter and sees it as an excellent opportunity for business. As Reynolds says, “If you’re passionate about online marketing, we want to follow you on Twitter.”Tweeting for the Mongoose team @mongoosemetrics are CEO Brad Reynolds @be_reynolds, executive vice president of business development Steve Abbey, marketing and content director Kathleen Colan @consumerati and sales consultant Drew Johnson @drewdjohnson.

Marketers and media buyers who concentrate on getting their messages out with print, broadcast and otherwise traditional methods have long needed a way to quantify the results of their campaigns.  With call tracking numbers placed within advertisements, marketers now have a simple and cost-efficient way to justify their ad spending.  Mongoose Metrics’ recently released white paper, “Call Tracking for Offline Traditional Advertising” explains how call tracking reveals which advertising sources generate the most phone calls.  A recent LinkedIn/Harris Interactive survey confirms: However much online advertising is increasing, offline advertising remains critical for most businesses.  The white paper details how call tracking brings the powerful analytics associated with online advertising to offline advertisers.   It provides a summary of how call tracking works, best practices for success as well as examples of how marketing executives use call tracking to determine which advertisements drive sales and which methods merely bring in browsers.  ”For a nominal fee every month, a company should be able to increase the ROI of their marketing advertising by 20 to 30 percent,” says Bradley Reynolds, chief executive officer for Mongoose Metrics.  He adds, “You’re going to be able to decrease your spending a bit, and spend better on things that convert higher.  It’s a pretty small investment to get a huge return that can transform your business.”Download the white paper, “Call Tracking for Offline Traditional Advertising.”

If you need to learn about call tracking for your online marketing efforts and don’t know where to begin, we’ve got the solution.  Mongoose Metrics’ seven-page white paper “Call Tracking Simplified” breaks down the basics to help marketers understand how call tracking reveals which advertising sources make the phone ring.  If you’re new to SEO or a veteran online marketer, “Call Tracking Simplified” provides a comprehensive overview of call tracking.  You’ll find a summary, background/history, the specifics of how the technology works as well as three case studies detailing how successful businesses use call tracking to understand their complete conversion metrics.  ”If you are only using web analytics to see how visitors interact with your brand, you’re only seeing half the picture.  How can you know what marketing sources — whether they are mobile, PPC, organic, affiliate or traditional offline advertising — are converting if you don’t know what’s driving phone calls?” asks Mongoose Metrics CEO Bradley E. Reynolds.” Call Tracking Simplified” shows the importance of determining which keywords drive calls as well as how to integrate call tracking data with third party web analytics providers, CRM software vendors and bid management purveyors.  Download “Call Tracking Simplified.”

Following last week’s launch of Conversation Conversion Dynamics (CCD), our speech recogntion feature, today we released a seven-page white paper to fully explain how speech recognition helps clients immediately figure out what’s happening on the phone.  “Speech Recognition for Real-Time ROI” gives readers a comprehensive overview — with examples and data — about how speech recognition technology is a game-changer for marketers who need to understand how phone calls are converting and why. 

Mongoose Metrics chief executive officer, Bradley E. Reynolds, says, “Imagine CCD as ‘Google™ for Phone Calls.’  Once the call data is recorded, searching for specific words, phrases and events across a number of variables such as date range, CSR, campaign, etc. to identify actionable improvements becomes as simple as searching for web pages indexed by Google. 

In summary, from the moment a stakeholder begins searching for you with an online search engine, social media network or traditional advertisement to the minute they hang up the phone following a conversation with your customer service representatives, Mongoose Metrics’ CCD solution records every move to reveal patterns of actions and behaviors.

Today we launched a robust feature to our suite of call tracking products to help marketers understand how to more economically determine if phone calls convert into sales.  The patent-pending speech recognition solution is called Conversation Conversion Dynamics (CCD). 

CCD helps clients accurately determine conversion events and provides actionable, real-time and quantifieable data to marketers about the effectiveness of their phone conversions. 

From the moment a stakeholder begins searching for you with an online search engine, social media network or traditional advertisement to the minute they hang up the phone following a conversation with your customer service representatives, Mongoose Metrics’ CCD solution records every move to reveal patterns of actions and behaviors.

Our easy-to-understand, real-time reporting immediately illuminates target areas for change and process improvement online and over the phone.

CCD is an overlay technology which works in tandem with your existing call tracking software, bid management purveyor, web analytics vendor and CRM provider.

Read more about how CCD works.

Today we published a seven-page white paper, “Optimizing Mobile Marketing Conversions” to help marketers understand how to quantify conversions from mobile devices.  This is the third and final installment of our Mobile Marketing white paper series which includes “Mobile Marketing for Business - Part I” and “Mobile Marketing Macro Trends - Part 2.”

“Optimizing Mobile Marketing Conversions” answers the questions:

1. How can you analyze and attribute a single person-to-person engagement to a specific mobile marketing effort?
2. How do you create instant feedback loops for this information so that you can react as your market and engagements change?
3. How can you integrate this actionable data into your existing business process?

If you are spending money and time engaging customers via mobile devices, you need to understand how those customers are interacting with you and how you can improve their interactions.

“Combining call tracking data with web analytics data gives marketers one place to view the full conversion picture for both offline and online conversions.   It is imperative with mobile web interactions to view both types of conversions because even the smallest adjustments to content can result in large conversion changes due to mobile’s limited user interface,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds.

Customer Relationship Management (CRM) solutions allow organizations to better acquire, manage, serve and extract value from their customers while improving operational efficiency—something that is critical in today’s economy.

By adding call tracking data to your CRM reports you reveal another layer of information about how prospects interact with your brand.

Today we announced another partnership with top CRM provider, Microsoft Dynamics CRM.  “The benefit of adding call tracking data to Microsoft Dynamics CRM lies in the push and pull of dynamic data,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.  He adds, “It’s a smooth-running, two-way street with a data stream of phone calls and Microsoft Dynamics CRM data constantly updating each other.”

For more information about how call tracking data works with a variety of CRM packages, download our white paper “Call Tracking CRM Integration.”

As web marketers become more sophisticated at understanding their prospects’ digital body language they are also getting smarter about qualifying and quantifying phone calls as a result of online activity.

With today’s announcement of Mongoose Metrics’ partnership with leading customer relationship management (CRM) provider, Sugar CRM, marketers now have another tool to help identify which advertising sources make the phone ring.

Sugar CRM practitioners now can immediately see a number of invaluable data points, including: which marketing sources drive calls, which keywords produce phone calls, the last URL Web visitors were on before calling, a caller’s entire click history before placing the call and the caller’s geographic location as well as numerous customizable features relevant to each client’s specific sales needs.

“The power of adding call tracking data to Sugar CRM lies in the dynamic bi-directional flow of information,” says Stephen Abbey, vice president for Mongoose Metrics.

For more information about how call tracking works with a variety of CRM providers, download our whitepaper “Call Tracking CRM Integration.” 

A giant, orchestra-style gong arrived at the Mongoose Metrics offices this week, just in time for top sales guy Matt Fay to ring in another sale.

How will mobile technologies change the way we live today? The second white paper from our three-part series, titled “Mobile Marketing Macro Trends” today is available for free download. 

The paper looks at the development of mobile technology from its inception to today.  An excerpt: “Mobile technology — now in infancy — is positioned to provide an incredible value to humanity by offering immediate interactions with meaningful content from anywhere on the planet.  Brands, corporations, political movements, religions and any entities which depend on interacting with the masses need to understand the progression and power of mobile.”

You’ll learn:

• The current state of mobile as well as its strengths and weaknesses for marketing.
• Today’s limitations for consumers and marketers.
• What the future looks like and how mobile marketing might evolve. 

The paper continues the discussion started with our first white paper about mobile marketing, titled, “Mobile Marketing for Business: An Overview.”