Corporate marketers for franchises and multi-location companies are faced with a unique challenge—measuring the effectiveness of cross-channel campaigns when many target audiences still prefer to pick up theRead more
The debate over whether call tracking is bad for local SEO has gone on for years. Despite what some experts say, advancements in call tracking technologies and a basic awareness of where not to integrateRead more
It’s no secret that the marketing industry has experienced a roller coaster of changes in recent months. For starters, the ability to track keyword level searches through traditional analytics platform hasRead more
This post was taken from our The Case for Mobile Marketing & Call Tracking eBook. If you’re interested in learning more about how call tracking can improve campaign performance for mobile audiences and howRead more
Any business that uses call tracking to reel in leads, empower its sales force and/or deliver better customer service, has a vital need for effective call quality monitoring capabilities.
Without it, poorRead more
As an agency, your clients are looking for data that shows the difference your efforts are making. The best way to accomplish this is by gathering the types of data needed to show that their investment isRead more
In an era where the Internet primarily dominates pre-purchase research, how is an organization supposed to keep track of which marketing efforts, including online search, social media and directRead more
If you have a website, you likely have a pay-per-click campaign running to drive more traffic to your site. But what about the traffic those PPC ads are driving offline? If your website, landing page, or evenRead more
Our world has become so digital, so quickly, it's no wonder an entire new branch of marketing had to be created just to support it. As a digital marketer your mind is constantly evaluating SEO, PPC, socialRead more
Earlier last month, Bing released call extensions for Bing Ads for all advertisers. Obviously, this was great news for any advertiser already using Bing Ads.
Personally, I've been waiting for this day forRead more
You know how much traffic is coming to your site. But how are they getting there? Did they see an ad? Did they naturally find your site in a search? Did they hear about your business in a radio ad? And onceRead more