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Next Steps

Brad Reynolds
Bid Management Systems
Video Transcript

In addition, we integrate with Bid Management vendors. What Bid Management softwares like Acquisio, Kenshoo orMarin allow you to do is automate the bidding process for the variety of keyword-driven ad networks. So Microsoft Adcenter, Yahoo Search Marketing and Google Adwords – these vendors allow you to aggregate your account information and then figure out how to bid automatically based on what’s converting well, based on different metrics that you set in terms of cost-per-lead or cost-per-conversion.And like we talked about with the web analytics piece, the Bid Management piece takes you one step further into feedback loop actions. Because what we’re able to do with our interactions and integrations with these bid management vendors is we’re able to take the offline conversion information that we have through the Mongoose Metrics system, inject that into the Bid Management engines, and allow them to properly weigh each keyword or marketing source, based on the total conversion picture.

So online + offline = the total conversion and ROI picture, so that the next bid management bid for the keyword is properly evaluated, instead of only evaluated for half of the conversions on the online side.

The bid management piece is very sophisticated, because it allows a company to fully automate their bidding and keyword networks. And our integration with the bid management systems allows you to quickly create a feedback loop that takes you all the way from intelligence back to marketing spend and action. So we believe that our three areas of integration allow folks to use existing software, procedures and processes of their business, but now integrate offline conversion information and rich call-related information into proper attributions so that smarter marketing decisions can be made.

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Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496

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Schedule Meeting
We ask lots of questions! Schedule a call with Mongoose Metrics. We'll learn about your campaign needs and uncover the right phone call tracking products that will bring you closer to your goals.
  
Implementation Questions?
The Mongoose Metrics team is staffed with three Google Adwords Qualified Individuals. We understand online marketing, paid search, and how to integrate phone call tracking solutions with our online campaigns.
  
Call Us
Call us at 800.293.1174 to discuss your phone conversion tracking needs.