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AccuTrack Session™


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Mongoose Metrics' AccuTrack Session™ offers clients enterprise level call tracking for online pay-per-click marketing campaigns and organic search result listings. AccuTrack Session is designed explicitely for clients who want a better understanding of how specific keywords generate phone calls. Enriched with unique session data from every call, clients receive a holistic view of their marketing campaigns for the full picture of how keywords drive phone calls. This allows clients to save money on marketing budgets and increase their ROI. Traffic that can be tracked with AccuTrack Session includes:

  • Google Adwords
  • Yahoo Search Marketing
  • Microsoft Adcenter
  • Organic Traffic

Reporting

AccuTrack Session gives clients actionable data which allows them to optimize both pay per click (PPC) campaigns and SEO efforts. Instead of associating a phone number with a particular campaign, adgroup, or keyword; AccuTrack Session assigns a tracking number to each unique visitor session. By tracking each unique visitor session clients are able to see granular data associated with the call. This information can include:

  • Log Time
  • Keyword
  • Session
  • Traffic
  • Caller ID
  • Call Length
  • Call Recording
  • I.P.
  • Geo-Location
  • Campaign
  • Adgroup
  • Creative / Ad Type
  • Last URL Visited

This information is logged by the Mongoose Metrics system. Our system can also export the collected data directly into many popular web analytics programs. Reports can also be exported into a spreadsheet or XML feed. Clients looking for even more granular data can integrate the AccuTrack Session system directly into their CRM database using the API feature. Some popular analytics packages that Mongoose Metrics fully integrates with include:

    • Google Analytics™
    • Webtrends™
    • Ominture™
    • Coremetrics™

    Key Features

    • Business-class keyword level tracking
    • Track both PPC and organic campaigns
    • Web analytics integration
    • Phone call recording
    • Full call detail reports exportable to spreadsheet or XML feed
    • Both local and toll free tracking numbers available
    • White labeling/Reseller opportunities available

    More about AccuTrack Session™:

    • AccuTrack Session allows customers to conduct keyword level tracking of PPC and/or organic search campaigns.
    • Mongoose Metrics publishes the phone call tracking number to the customers' server through a Javascript snippet.
    • AccuTrack Session uses a Session Publishing Cost model where the customer is only charged for publishing the tracking number to the visitor session. We also offer a traditional phone number/minutes cost model.

    Get More Information

    Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496

    Take Action
    Schedule Meeting
    We ask lots of questions! Schedule a call with Mongoose Metrics. We'll learn about your campaign needs and uncover the right phone call tracking products that will bring you closer to your goals.
    		  
    Implementation Questions?
    The Mongoose Metrics team is staffed with three Google Adwords Qualified Individuals. We understand online marketing, paid search, and how to integrate phone call tracking solutions with our online campaigns.
    		  
    Call Us
    Call us at 800.293.1174 to discuss your phone conversion tracking needs.