AccuTrack 1:1™

Mongoose Metrics' AccuTrack 1:1™ allows customers to track phone calls from any marketing campaign that they need to analyze via a tracking number. AccuTrack 1:1 conveniently enables clients to track both online and offline marketing campaigns in one easy-to-use interface. Current clients track a variety of marketing outlets including, but not limited to:

• Billboards
• Yellow pages
• Brochures
• Direct mailings
• Business cards
• PPC campaigns
• Websites
• Local business advertisements (Such as Google, Yahoo, etc)
• Banner advertisements
• Email campaigns

With AccuTrack 1:1, customers associate a tracking number with a certain marketing campaign and the Mongoose Metrics system reports the number of calls generated from the given marketing campaign. This helps clients see both ROI and understand their most productive advertising channels..

When a phone call is placed to the number, the caller is directed to a designated destination or office number answered by the client. The Mongoose Metrics system then logs the information surrounding the call and can optionally export it into a web analytics program, spreadsheet or XML feed. Reporting features include:

• Web analytics integration
• Phone call recording
• Full call detail reports exportable to spreadsheet or XML feed
• Both local and toll-free tracking numbers available
• Caller ID lookup
• Call length
• Call time

Because AccuTrack 1:1 associates one phone number with one marketing campaign, the veracity of each phone call is 100 percent guaranteed. Set up is minimal and can be completed in a matter of minutes.

Key Features:

• The customer publishes the tracking number wherever he or she chooses and can do so both online and offline.
• AccuTrack 1:1 pricing involves a monthly tracking number rental fee and per minute usage fees.
• AccuTrack 1:1 can be used to track PPC campaigns at the campaign, ad group or keyword level by making a one-to-one assignment between tracking number and targeted campaign.
• AccuTrack 1:1 integrates with Google Analytics™, Omniture SiteCatalyst™, Yahoo! Web Analytics™ and other web analytics packages.
• You can use AccuTrack 1:1 in conjunction with Google AdWords™, Yahoo! Search Marketing ™and MS adCenter™.
• You can use AccuTrack 1:1™ to conduct lead generation.
• You can integrate AccuTrack 1:1™ into your own custom application or any third party web application that can receive information via a URL postback.
• Traditional offline marketing campaigns such as billboards, direct mail and print advertisements can be tracked with AccuTrack 1:1.
• Phone call veracity is 100 percent.
• You can provision as few or as many tracking numbers as you wish and can cancel tracking numbers at any time.

Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496